Lead is nothing but a customer who has an interest in the product or service offered by a company. Leads can be from the internet, telephone calls or referrals. Leads are important in BFSI, e-commerce, real estate, and IT sectors. If a customer is satisfied and purchases the product then it is called a converted lead.

What is Lead Generation?
Lead generation is the process of attracting customers and collecting information. A marketer finds many ways to attract customers to the business. This is one of the methods of pitching.

Why the Lead Generation process is important?
Lead generation is very important as it fosters the growth of a business. Today, buying patterns have changed and it is mandatory for marketers to go that extra mile to get qualified leads.

How to collect the leads?
As already mentioned you can collect leads via cold calling, SEO, Content marketing, digital marketing, referral programs and so on.

Online Lead Generation Process

This is the generation of leads through an internet platform, where a prospective customer shows interest and inquires about your services. The online lead generation process is getting valued customers online through digital marketing or any other marketing strategy.

Social Media: Currently trends have changed and people are very active on social media. Many companies are on social media networks like LinkedIn, Facebook and Twitter.

Email Marketing: Email marketing is one of the main channels connecting clients and vendors. You can send cold and warm email campaigns to generate more leads. Online marketing tools will assist in the speedy conversion of deals.

Online Advertising: You can run ads on various search engines by biding the keywords.