xpWallet, the emerging leader in the space of mobile financial services and mobile wallet payment solutions, has introduced a new product ‘USSD Survey’offering, enabling companies to conduct surveys through a mobile phone without having to send text messages.

The company describes it as "first-of-its-kind USSD based mobile-survey product".


The xpWallet’s offering is an innovative mobile phone-based solution that does not particularly depend on the traditional text SMS messaging, but rather on USSD i.e. Unstructured Supplementary Service Data. USSD is a global phone standard which is supported by all mobile phones and all networks, and does even not require the users to have a WAP-enabled or a smart phone. Another good thing about the USSD survey is that it is lesser expensive than traditional text SMS and provides a greater opportunity for direct one-to-one interaction.

Says Rohtas Chhabra, VP Products: “We are offering the new mobile-survey product on USSD. We are finding that this is a better way to communicate than text SMS.”

“Unlike text messaging, USSD is not a store-and-forward service, therefore its response time is faster. USSD is also much cheaper, costing the consumer nothing as compared to SMS. USSD is also completely user-friendly and fits in with the current usage habits of the subscribers,” he highlights the features of the product.

The company allows clients to set up USSD surveys via portal. Surveys can be created easily and are live and in real-time, making true consumer/brand interaction a reality.

The unique product can also be used by government or non-government, public or private, national or international agencies, Private survey agencies and any other organizations. This will enable them to get the feedback and collect any kind of data from their targeted people.

In countries like India and the United States where the TV channels’ talk shows, game shows and reality shows are very much popular, USSD survey will be very much useful for them in terms of evaluating performances, collecting and providing data, and declaring the results without wasting time in calculating everything manually.


About xpWallet

xpWallet is a company with a global perspective, but a keen customer focus to ensure an enhanced and comprehensive digital experience. The company's focus is on delivering software to financial institutions and payment processors in Asia Pacific, Africa, Europe, the Middle East and the Americas.

The five core values of xpWallet are the biggest strength of the company which enables it to be uniquely positioned and become a key contributor in growing mCommerce space. The company constantly works with its commercial partners to develop integrated business solutions; provides customized, value-added services; and profitably grow their businesses.

xpWallet’s product range consists of Core Mobile Money platform, mWallet Enterprise Suite and Xpert Analytics Engine; including the Promotion Engine, My Deal, Pay Parking, Merchant Payments, Bill Pay and NFC Payments.

For more information please visit at http://www.xpwallet.com/

Source: xpWallet