Global Hair Texturizer Products Market Outlook

The global cosmetic industry has been on the rise over the past couple of years and is being estimated to be valued at US$ 11.7 billion by 2023. The rising number of beauty conscious consumers, the increase in per capita income and changing lifestyle are some of the critical factors driving the demand for various cosmetic products. Consumers are taking extra efforts on maintaining their skin ton, hair as well as facial appearance due to which cosmetic industry has been enduring higher demand for products from various cosmetic sectors such as hair care, skincare, and body care. When it comes to hair care segment, consumer desire for healthy and nourished hair especially from the millennial population (18-34 yrs old). Hair texturizer products are one such product triggering demand from its target customers.

Global Hair Texturizer Products Market: Reasons for Covering this Title

Hair texturizer products market is a fragmented market accounting on various types of products such as dry shampoos, hair cream, hair gel, hair mousse, hairspray as well as hair protectants. Hair texturizer products are mainly used in the view of maintaining a good and composed hairstyle for the consumers. There are several benefits associated with the consumption of hair texturizer products such as dry shampoo prevents hair from becoming too dry. Hair cream provides subtle and natural looking shine to one's hair. Hair gel another type of hair texturizer products helps maintaining one's desire hairstyle for a longer duration.

Global Hair Texturizer Products: Market Segmentation

On the basis of source, the global Hair Texturizer Products market has been segmented as –

Natural
Conventional
On the basis of the formats, the global Hair Texturizer Products market has been segmented as –

Cream
Paste
Liquid
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On the basis of the product types, the global Hair Texturizer Products market has been segmented as –

Dry Shampoo
Hair Cream
Hair Gel
Hair Mousse
Hair Pomade & Paste
Hair Spray
Hair Protectant
On the basis of the distribution channel, the global Hair Texturizer Products market has been segmented as –

Hypermarket/Supermarket
Convenience Store
Specialty Store
Online Stores
Others (Club Stores)
Global Hair Texturizer Products Market: Key Players

Some of the key players operating in the global Hair Texturizer Products market are The Procter & Gamble Company, Oribe Hair Care, LLC, Garnier LLC, Beiersdorf, Inc., Coty Inc., Unilever group (Sunsilk), Verb Products, Kline & Company, Henkel AG & Co. KGaA among others.

Hair Texturizer Products Market: Key Trends

The major shareholding companies in the Hair Texturizer Products market have been strategizing extending its product portfolio in order to cater to consumers’ varying needs and demands.

Hair Texturizer Products Market: Key Developments

In 2018, Verb Products has announced on launching a spray version of Dry Shampoo Powder owing to its customers, demand for the same.
In 2012, Procter & Gamble Company launched nine new hair care products priced at a premium level for the North American market.
Opportunities for Hair Texturizer Products Market Participants

Consumers' concerns for healthy and texturized hair is one of the influential factor driving the demand for hair texturizer products market. Europe is being considered as the dominant region in the world of cosmetic industry. The region has witnessed a higher rate of consumption of cosmetic products which paves a critical opportunity for hair texturizer product market to gain traction in Europe. Moreover, North America and Asia-Pacific have a higher ratio of the millennial population which is being considered as the potential consumers of hair texturizer products. As a result, hair texturizer products sight another important opportunity to gain traction in these regions.

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Key Data Points Covered in the Report

Some of the key data points covered in our report include:

An overview of the Hair Texturizer Products market, including background and evolution
Macroeconomic factors affecting the Hair Texturizer Products market and its potential
Hair Texturizer Products Market dynamics, such as drivers, challenges, and trends
Detailed value chain analysis of the Hair Texturizer Products market
The cost structure of the products and segments covered in the study for Hair Texturizer Products Market
In-depth pricing analysis, by key product segments, regions and by major Hair Texturizer Products market participants
Analysis of supply and demand, such as top producing and consuming geographies, imports/exports, and overall trade scenario for Hair Texturizer Products
Analysis of the Hair Texturizer Products market structure, including a tier-wise categorization of key market participants
Competitive landscape of the Hair Texturizer Products market, including detailed profiles of the top players in this market