Saudi Arabia is home to one of the largest populations of young people across the Middle East region. Statistics reveal that, as of 2015, adults aged between 18 and 44 accounted for 50% of the country’s population. Over the course of the review period, many of these young adults and younger middle aged people continued to complete the transition away from the traditional Saudi way of life towards faster-paced, more exciting lifestyles based on Western trends and lifestyles. This is expected to be due to growing internet penetration and the increasing numbers of people watching foreign programming on satellite television channels, which is leading to greater exposure to the Western world. This trend is perhaps most noticeable in the changes being seen in the eating and drinking habits of Saudi people, as well as changes in the styles of clothing being worn and the types of leisure activities which are preferred, all of which are contributing to major changes in general lifestyles. Saudi youngsters also have a strong desire for branded goods and services, especially US and European brands. The powerful market dynamics of youngsters and middle-aged consumers attempting to stay young have also led major companies, including those involved in sports drinks, to shift their focus towards fun, exciting activities, whether in terms of new product developments or advertising campaigns.

Sports Drinks in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sports Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents
1. Off-trade Sales of Sports Drinks: Volume 2010-2015
2. Off-trade Sales of Sports Drinks: Volume 2010-2015
3. NBO Company Shares of Off-trade Sports Drinks: % Volume 2011-2015
4. NBO Company Shares of Off-trade Sports Drinks: % Value 2011-2015
5. Forecast Off-trade Sales of Sports Drinks: Volume 2015-2020
6. Forecast Off-trade Sales of Sports Drinks: Value 2015-2020
7. Forecast Off-trade Sales of Sports Drinks: % Value Growth 2015-2020
8. Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
9. Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
10. Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015

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