Obesity is becoming a growing health concern for Saudi Arabia. Over 62% of the population is obese or overweight and the numbers continue to grow. Because of this, illnesses such as diabetes, bone health problems, hypertension and other obesity-related illnesses are widespread. In order to address this pandemic, the government is actively running public awareness campaigns and encouraging health practitioners to educate their customers more about the impact of obesity on everyday lives. As a result, there has been a marginal improvement in the population’s overall health consciousness, with some Saudi Arabians now paying attention to their weight and diet. Women in particular, are at the forefront as they are more image-conscious. Hence, consumption of naturally healthy beverages continued to grow.
Naturally Healthy Beverages in Saudi Arabia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2012-2016, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2021 illustrate how the market is set to change.
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Product coverage: NH Hot Drinks, NH Soft Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Naturally Healthy Beverages market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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