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Customer Analytics Market Summary:

The significant factors contributing to the growth of the global customer analytics market include the strong demand to understand customer behavior in order to offer a better and personalized experience to the target customers and the rising adoption of advanced technologies, including AI, ML, and business process automation to organize market operations. The customer analytics solution helps in knowing the customer purchasing patterns and personalizing marketing operations on the bases of customer data. Numerous technologies, including artificial intelligence and machine learning, help the marketer to analyze customer behavior. Additionally, the increasing usage of social media will further surge the growth of the customer analytics market size. These technologies help to reveal customer sentiments and develop businesses with customers who are using social media platforms by relating their product list with different e-commerce sites. This factor will further strengthen the growth of the market. On the other edge of the spectrum, the rising concerns regarding data security and privacy are likely to hamper the growth of the market.

List of The Top Key Players in The Customer Analytics Market:

Google LLC
Adobe, Inc.
SAP SE
Microsoft Corporation
SAS Institute
Oracle Corporation
Salesforce.com, Inc.
Teradata Corporation
Manthan Systems
Mixpanel
Scope of The Customer Analytics Market:

The Customer Analytics Market is segmented by Component, Deployment Mode, Application, Data Source, Industry Vertical, and Region. The detailed segments and sub-segments of the market are explained below:

Segment by Component:

Solutions
o Data Management/Extract, Transform, Load

o Voice of Customer

o Analytical Tools

o Social Media Analytics

o Dashboard and Reporting

Services
o Professional Services

o Consulting

o Integration and Deployment

o Support and Maintenance

o Education and Training

o Managed Services

Segment by Deployment Mode:

Cloud
On-Premises
Segment by Application:

Brand Management
Campaign Management
Churn Management
Customer Behaviour Analysis
Product Management
Others
Segment by Data Source:

Web
Social Media
Smartphone
Email
Store
Call Center
Other Data Sources
Segment by Industry Vertical:

Banking, Financial Services, and Insurance
Retail and Ecommerce
Telecommunications and Information Technology
Energy and Utilities
Manufacturing
Transportation and Logistics
Government and Defense
Healthcare and Life Sciences
Media and Entertainment
Travel and Hospitality
Other Industry Verticals
Segment by Region:

North America
o United States of America

o Canada

Asia Pacific
o China

o Japan

o India

o Rest of APAC

Europe
o United Kingdom

o Germany

o France

o Spain

o Rest of Europe

RoW
o Brazil

o South Africa

o Saudi Arabia

o UAE

o Rest of the world (remaining countries of the LAMEA region)

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