QKS Group Reports Steady Growth in the Voice of Customer (VoC) Market in Western Europe, Projected to Maintain an Average CAGR by 2028

The Voice of Customer (VoC) platform market in Western Europe is expected to exhibit stable growth through 2028, with a continued focus on refining and optimizing existing solutions rather than widespread new deployments. Advancements in AI and machine learning will drive market evolution, enabling more sophisticated and personalized customer feedback analysis.

Additionally, the region’s strong regulatory framework and commitment to data privacy will foster innovations that enhance compliance and trust. While growth may not be as rapid as in emerging markets, Western Europe will remain a significant player in the global VoC landscape.

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Key Questions Addressed in This Study:
What is the current and projected competitive landscape of the VoC market in Western Europe?
What are the key competitive dynamics shaping the VoC market in Western Europe?
How will vendors position themselves across different customer segments, from SMBs to large enterprises, by 2028?
How will cloud-based versus on-premises VoC solutions compare in terms of adoption and vendor positioning by 2028?
What are the strengths and challenges faced by vendors in the Western European market?
What is the market outlook for key industries, and what competitive factors will influence vendor positioning?

Strategic Market Insights
QKS Group defines a comprehensive Voice of Customer (VoC) solution as one that integrates customer feedback—whether direct, indirect, or inferred—from multiple data sources in a multichannel environment. These platforms offer actionable customer insights, enabling businesses to enhance customer experiences through in-depth analysis of feedback. When effectively executed, VoC tools create a strong customer experience (CX) framework, driving improved engagement and satisfaction.

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Vendors covered in this Study:
Alchemer, Alida, Concentrix, CustomerGauge, Eloquant, Forsta, InMoment, Medallia, NICE, Pisano, Qualtrics, QuestionPro, SandSIV, SMG, Sprinklr, SurveyMonkey, SurveySparrow, Tivian, Upland Software, Verint, and Zoho.