What Is BIS Hallmarking and Why It Matters?
BIS (Bureau of Indian Standards) hallmarking is the official certification of gold purity in India. As of June 2021, hallmarking has become mandatory across most regions in India to protect consumers from fraud.

A genuine hallmarked gold ornament must carry:

The BIS logo

Purity/Fineness mark (e.g., 22K916)

The assaying centre’s mark

The jeweller’s identification number

According to official BIS records, Lalithaa Jewellery is a BIS-certified jeweller, making it legally compliant with India’s gold purity standards.

Lalithaa Jewellery: No Official Complaints Registered

Despite viral online rumors, no complaints have been filed against Lalithaa Jewellery with BIS or any consumer courts related to fake gold sales. The brand continues to operate across Tamil Nadu, Karnataka, Andhra Pradesh, and Telangana with full BIS certification.

Experts Speak: What Customers Should Know
Manish Iyer, a gemologist and jewellery industry expert, stated:

“Fake gold rumors usually arise from misunderstanding hallmarking stamps or pricing structures. Lalithaa Jewellery provides BIS-hallmarked gold and offers in-store gold testing services.”

He also advised customers to:

Check the hallmark stamp carefully

Request a GST invoice

Verify details via the official BIS Care mobile app

Misinformation and Digital Reputational Risks
The fake gold rumors about Lalithaa Jewellery showcase the risks brands face in the age of social media misinformation. With no legal findings against the jeweller, experts warn against trusting unverified WhatsApp forwards or viral videos.

How Consumers Can Stay Protected
To avoid buying fake or impure gold:

Always buy from BIS-certified jewellers

Verify hallmark details using the BIS Care app

Ask for a detailed bill with purity, weight, and price

Retailers like Lalithaa Jewellery are also encouraged to:

Display BIS certificates in-store

Educate buyers about gold hallmarking standards
Conclusion: Trust BIS, Not Viral Rumors
The gold purity debate surrounding Lalithaa Jewellery reinforces the importance of fact-based purchasing decisions. With BIS hallmarking in place, customers can shop with confidence from certified jewellers.

Let verified information — not viral messages — guide your gold investment.