Before we understand the scope of digital marketing in India allow us to first understand this industry. Digital marketing may be a marketing method to market products online. So in simple terms, we will say that we are promoting our products to customers who are using the web. Many concepts of traditional marketing are applicable to digital marketing.

In every era, marketing has evolved supported what the customer is using. If you return in history, you'll see that sometimes when customers used Radio, it gave birth to radio advertising and marketing. Next, we got the boom of televisions, it's one among the widely used device globally, which allowed the businesses to succeed in a mass audience with TV ads. Even today TV advertising is one of the foremost used advertising strategies for companies. Since the boom of the web, more customers started using the web, which gave birth to a replacement era of selling originally called Internet marketing, which is now called Digital Marketing.

To understand the scope of Digital Marketing in Future we must understand its advantages and the way it can sustain over the amount of your time until we get a replacement generation of communication.

Why companies use digital marketing?
Internet Users:

As per the web usage stats, as of July 2017, 50% of the planet population is using the web . (i.e) 3.42 Billion Users. the entire number of users in 1995 was but 1% of the planet population.



Read the newest Google Report : India’s $100B opportunity: A peek into digital consumer spending by 2020

Top 4 Internet Users by Country (Feb 2019)
global internet users 2019

As we will clearly understand from the above stats that within the next few years more users are going to be connected to the web, which provides more scope for digital marketers to succeed in the audience globally. India has surpassed USA because of the 2nd largest country in terms of number of internet users.

Mobile Phones:

Most of the users globally today use mobile phones for communication. As per a report 4.77 billion mobiles phone users globally, which can increase to five .07 billion by 2019. Today’s majority of mobile phones are smartphones with internet access, which allows to customers to attach with businesses anytime & anywhere.



Targeting the Audience:

In traditional marketing strategies, it's very difficult to advertise to the audience with specific demographics & details. Most of the marketing methods were aimed @ mass marketing of the merchandise. Today with digital marketing we've numerous customised & personalised methods to focus on the audience exclusively.

Ex: Today we will reach an audience by location, age, gender, education, interests, personal information etc. In fact, we've many advanced strategies to focus on a really specific audience.

Low Cost and High ROI:

Most of the tiny and medium scale companies rely totally on digital marketing strategies thanks to its low cost and high return on investment.

What is its scope of digital marketing in India for Professionals:
As we all know that the digital marketing industry is growing, which brings more opportunities to professionals during this industry. Following are opportunities available for professionals.



Get employment in Industry:
The simple and best thanks to starting your career in digital marketing is to seek out employment. In digital marketing, we've many various specialisations so you'll have different options to start out your career.

Junior & Mid Level Career Options

Digital marketing intern
Digital marketing executive
SEO Executive
Link Building specialist
Social media specialist
Google Ads specialist
Email marketing specialist
Web Analyst
Online reputation executive
Content marketing executive
Higher Level Digital Marketing Job Titles

Digital marketing strategist
Digital marketing manager
Social media manager
Digital Marketing Head
Paid Advertising manager
Digital Branding Head
Apart from above list, there are more specialised job roles to settle on in digital marketing.

Scope of Digital Marketing in Online Business:
1. Become knowledgeable Blogger:
Many digital marketing professionals choose full time blogging as their career choice. With dedication and diligence, many professionals aren't successful bloggers in their chosen niche. Bloggers can generate income with advertising & affiliate marketing strategies.

2. Earn with Affiliate Marketing & AdSense:
You can start your blog/website/app during a specific niche of your interest and initially exerting to create traffic & viewers. After generating good traffic, you'll make an honest income with AdSense & affiliate marketing techniques.

3. Start Freelancing Services:
Freelancing is the concept of offering your services to clients on a part-time basis from your home. Sitting at your home you'll build your clients globally. because of online websites like fiverr.com, freelancer.com etc. you'll start offering your freelancing services.

4. Start your own agency:
If you've got experience in managing a business & have resources, contacts. you'll start your own full-time digital marketing agency. together with your agency, ready to "> you'll able to build marketing strategies for clients and implement them with digital marketing.

5. Become a YouTuber:
You can prefer to become a full-time YouTuber during a selected niche. you would like to specialize in the standard of content and building your audience base on YouTube. Once you begin getting subscribers and views, you'll make money with YouTube monetisation.

6. Start your Drop shipping business:
Dropshipping a business model during which you'll sell products online to customers without owning the inventory physically with you. Generally during this business, you would like to develop an e-commerce website in Shopify and choose your products supported your research. Then you connect your store with manufacturer and online retailers from China from Ali Express. All the merchandise prices are marked up and when you sell a product, the manufacturer will directly send the merchandise to customer and you create a profit.

I hope you've got understood the varied aspects of digital marketing and scope during this industry. If you've got any questions, please leave your comments below.