Technology has transformed the way we work and opened doors to a plethora of career opportunities. Owing to this change, MBA aspirants are no longer choosing mainstream specialisations such as Finance and HR; but something which will help them evolve into an individual the industry wants. One such option is an MBA in Marketing. There is no doubt that Finance and HR have their fair share of perks.

However, what we are trying to say is, an MBA today is not just limited to these domains. If you are one such aspirant who wants to explore a unique niche, you might have a few questions. Keep reading to find out the top queries every marketing aspirant has.

1. What do you learn?

While pursuing an MBA in marketing, you will learn about sales, consumer trends, executive and leadership management skills, market strategies, research, user behaviour, different types of marketing, and product management in various industries.

2. Who should do it?

Marketing is an industry who is always on a hunt for individuals who are interested in moving on from the traditional way of doing business and coming up with something unique. This is why this stream is appropriate for those who think creatively, can conduct a SWOT analysis, have a comprehensive understanding of target customers and the power to persuade.

3. Which career paths can you pursue?

With an MBA in marketing, one can become a Sales Associate, Customer Relationship Executive, Market Research Analyst, Media Planner, Brand Manager, Product Manager, Corporate Sales Head, Digital Marketing Head and more.

4. Which skills do you need to excel in this domain?

When it comes to working in this field, employers prefer candidates with meaningful marketing-skills clusters. A few of these include communication, analytical thinking, public speaking, creativity, negotiation, and stress management. With a blend of these skills and domain expertise, you will be all set to work with the top companies out there.

5. How much will you earn after an MBA in Marketing?

If you are pursuing an MBA, especially to climb up the corporate ladder and earn a better package, you might be wondering ‘how much will I make?’. Now, this depends on your MBA college, organisation and your skills. On average, a marketing manager can earn more than Rs. 8 LPA, according to Payscale.com.

There you have it- every doubt you might have had about an MBA in this domain, is now solved. So, what are you waiting for? Start preparing for entrance exams and get ready to pursue an executive MBA in Pune! If there’s anything else you want to know about this specialisation, get in touch with us.