Centre for Research and Experience of Traditional Chinese Culture of Shandong University (hereinafter referred to as the Centre) was planned in early 2009. It was jointly built by Hanban/Confucius Institute Headquarters and Shandong University. On October 15th 2011, both professor Xu Jialu, Vice Chairman of the ninth and tenth National People’s Congress and Doctor Xu Lin, consultant of the State Council and director-general of Confucius Institute Headquarters, attended the inauguration ceremony and unveiled the nameplate. The Centre is located on the 24th and 25th floor of Zhixin Building on Central Campus of Shandong University, covering an area of 2600 square meters.

The purposes of the Centre include a lot. It explores a way of cultural teaching and cultural communication based on experience, which are supported by advantages of national platforms and universities. In this way, cultural functions can be implemented and social values can be achieved through education. It presents traditional culture in daily life, so as to make Chinese culture life-oriented. It also focuses on comparing and sharing different cultures around the world at the same time. And it tells Chinese stories in an international way, to reinforce cultural presentation, interpretation and communication.

The Experience Hall for Traditional Chinese Culture (hereinafter referred to as the Hall) is a very important part of the Centre. Its main function is to provide courses about traditional Chinese culture based on experience and to achieve cultural communication. There are 16 teaching zones for experiencing with more than 100 teaching points. The overall design of the Hall lays emphasis on presenting, explaining and experiencing Chinese culture in a modern context. The expressions, changes and connotative meanings of traditional culture in modern life are emphasized here. In the end, it helps experiencers to experience, understand and get general ideas about Chinese culture.

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