Challenge: Increase awareness, build trust amongst MoneyMe’s key audience of 24-38-year-olds.

Insight: MoneyMe’s key audience of 24-38-year-olds touch more platforms and devices in a given hour than any audience, with 79% also spending up to 2 hours each day reading content online.

Solution: True Sydney designed a ‘Fork Strategy’ with multiple digital touchpoints. These pillars included:
Awareness - Reach-centric assets, amplified to an audience with a finance interest overlay, applied across social channels
Consideration - Action-inspired traffic drivers showing personal loan usage occasions
Conversion - Encouraging applications through retargeting, lookalikes and direct response messaging

The Media Plan:
YouTube - This channel provided wider reach and allowed them to target both life stages and in-market audiences
Programmatic display - They capitalised on an existing pixel which had been collecting data for over a year. They used partner technology and machine learning to prospect based on target audiences who were interested in applying for a loan
Paid social - True Sydney ran Facebook ads segmented by reach and engagement, allowing people to experience all components of the Fork Strategy without leaving their social feed

Results:
By the end of MoneyMe’s personal loans campaign, True Sydney delivered:
305% to target for Cost Per Funded Application
250% to target for Cost Per View
526% to target for Cost Per Engagement

I have attached the original case study on our B2B marketplace SavvySME, along with some pictures below:
https://bit.ly/3osVaRa