White Paper Writing for the Busy Company


Posted October 14, 2017 by SavageTodd

White papers have long been a firm fixture in the toolkit of many marketers.

 
It enables a company to show expertise to an information hungry band of potential consumers. But are they still effective in an environment where social media information comes in bite size chunks?

Sure people want their information in small, an easy task to swallow pieces, but there can be a significance of much more descriptive, authoritative information. Surely this will be your company that gives this for the research visitors? If your company works in the B2B environment you will see that the potential clients often spend a considerable amount of time researching a subject area before they commit to purchase.

If you should be in a specialized or professional services field a White Paper is nearly imperative. Don't try and shoe horn production into your content management scheme. Instead think how your ideal client will think. What do they would like to discover? What problems are facing them? Can you find some solutions? Does your company offer these solutions? Needless to say it does but you'll need to subtly show this, in the end this is not an advertising pitch, it is a piece of well researched technical writing?

Most White Papers are from 4-6 pages long, have a number of headings and sub headings and delve deeply in to a subject area. They're meant to exhibit that your company can be an authority about them matter. It may also raise a few questions to be able to start debates, introduce various other research or discuss recent trends.

What if you like your technical guys available earning a living as opposed to writing white papers? Well to begin with ask them, they might be so fascinated by their technical environment which they want to write about it, they could even be flattered by the request. If this is not possible then inquire further to jot down a couple of parameters and "needs to haves"

Now find a competent write that's both technical and white paper skills. Do not be tempted by cheap rates as these individuals will do some basic research and dash off a lightweight document. You need something well researched and well crafted and that does take time and skill. After all this White Paper is going to be representing your company's technical abilities therefore it must be detailed and correct.

Give the writer details of one's subject matter and the scope and "needs to haves" that your technical staff have produced. Ask them a couple of questions about how they will approach the writing. Ensure that you will be satisfied that they may do a great writing job.

In a few days you should get a well researched White Paper that goes deeply into the topic matter. Now's the time and energy to publish in your website or offer it as a download for those that join your news letter.

If you wish you can even make a blog, which is a much lighter document around 500 words, introducing the White Paper. This will pique the interest of the reader and lead them into your White Paper.
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Issued By SavageTodd
Website information security white papers
Country United States
Categories Business
Last Updated October 14, 2017