The Pay TV market is one of the biggest revenue contributors to the global set top box market. With consumers being able to choose from a large variety of channels, most of them are increasingly subscribing to Pay TV services. Apart from that, digitalization is also likely to emerge as a major driving factor for market growth as subscription-based TV services are more popular in the digital platform than in the analog one.

Another reason for the increase in the number of Pay TV subscribers is the growth of the In-house Entertainment market which, in turn, has propelled the expansion of the global set top box market.

One of the major noticeable trends in this market comprises the increasing adoption of HD STBs. This has been mainly driven by the emergence of HD channels and the resultant improvement in video quality that has led to increasing demand for HD STBs. However, the high cost of advanced STBs such as IPTVs and hybrid STBs has proved to be a major obstacle for the rapid growth of this market. Equipped with several advanced features such as recording, live video control and the ability to access content over the Internet, these devices have witnessed a steady increase in prices.

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