Mumbai, India – June 16, 2014 - The soup market is presently quite prosperous across the globe and is estimated to touch USD 5.4 billion by 2018, though the market is expected to slump by 4% in volume. Following years of continuous growth, this market shrunk in the year 2009 through 2010, after which the growth rate has been considerably low at below 1%, during the years 2012 and 2013.

This report: Global Soup Market: Mergers and Acquisitions April 2014 highlights the key market drivers, ongoing market trends, as well as discusses the market segments experiencing the maximum growth in detail alongwith enumerating the key challenges faced by this industry.

Factors which drive the market growth
The launch of innovative products has been one of the key drivers, as indicated by the soup industry statistics. These new products with novel flavors come at higher costs which automatically earn greater revenues. Moreover, there has been a global trend of increasing health awareness among end-consumers and given these new soup variants come with health benefits, these products have become increasingly popular.

Key market trends
Premium flavours introduced from various food organizations have greatly impacted the sales according to soup industry research reports. Interesting and brand new flavors are being developed, in order to attract the younger and rich consumers who are ready to experiment and prefer variety in their daily food requirements.

Flourishing sectors of the soup markets
Some of the strongest revenue earners of the year 2014 include soup bases, chilli and refrigerated soups as well as several variations of chicken-flavored soups that have been popular among consumers. The sale of soups has in drinking units and eateries has also risen by 3% through the year. Moreover, sales figures have also improved in the non-profit-oriented sector which comprises the second biggest market share, as well as in retail food outlets which represent the third greatest soup market.

Key market challenges
Inspite of the immense prospects, the key challenge thwarting this market is the incapability of developing economies to identify the various cultural inclinations of emerging markets. This prevents companies from innovating products according to the local demand of the market, thereby often suffering losses, due to inappropriate product launches.

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