Market Reports on China presents the report, on “Video Games in China”. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues.

With the favourable performance of mobile games and AR/VR headsets, video games posted current value growth of 19% in 2016. This represents a decline from the 25% recorded in 2015 which can partly be attributed to the slowdown in growth within mobile games due to growing maturity. On the other hand, the booming development of mobile games represents a major threat to online games. Especially for some leading games which launched mobile editions, players have started to transit from online to mobile editions, thus negatively impacting online games sales.

Video Games in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Executive Summary
Key Trends and Developments
Rising Birth Rate Boosting Growth
Market Data
Sources

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