To penetrate a market saturated with real estate portals was a challenge but Monest has managed to widen its presence in Kolkata within a few months. Gauging from the performance registered so far, it is likely that Monest will emerge as the preferred online platform for real estate transactions in the City of Joy.

There are several prime reasons explaining the growing footprint of the Monest
network. The community of real estate agents appears satisfied as it differentiates the genuine from the fake. Property agents need credibility more than anything else. Monest has allowed only the verified agents to operate on this network.

Mr. Amit Sarkar, a real estate agent from South Kolkata, explains with visible pride, "Monest has given me the space to do business with respect. Many others like me who do honest work now have customers who believe us easily. We do not have to convince or persuade them." This is surely a big positive change that has made many real estate agents join Monest.

Apart from respect, property agents prefer Monest because it is technologically advanced and fully safe for data protection. It offers ease of doing business and the rate of conversion of leads into deals is very high. Moreover, it gives them the opportunity to network with fellow agents and expand their business. Given these multiple benefits, it is likely that more real estate agents in Kolkata will prefer to join Monest for the tangible business growth.

This is one side of the story. Consider the other spectrum comprising property buyers or those looking for rental options. Earlier, they were harassed and duped by many agents but now clients can view ratings and reviews of top agents on Monest before contacting them. Their digital profile is uploaded and they can crosscheck details with their existing clients as well. Clients have swifter decision-making ability as they do not have unfounded fears of being cheated by dubious agents.

Mr. Anand Gupta, a long-term investor in the real estate market, sounds upbeat with the coming up of Monest. "Something like Monest was badly needed in the property market. Now that it is operational, feel so much secure to transact with agents."

Mr. Mohit Sancheti, Co-founder, Officus Infrastructure, confirms the growing traffic on the Monest network. "It is a two-way growth process we are witnessing right now. Every day there are droves of property agents switching to Monest and there are more customers checking out and taking the deals forward. This is likely to create a buzz soon as both sides stand to gain tremendously. There is no better alternative than this for online property deals."

Indeed Monest has come a long way to attract people in Kolkata and it is well- entrenched in the Kolkata market to repeat the success it has achieved in Pune. In the coming days, Monest is likely to become the ideal choice for property agents and customers.