In the North American region, TiO2 pigments holds the highest share of around 67% as of 2013, with a consumption of 988 thousand MT. The consumption will rise and reach to 1,099 thousand MT by 2018, at a CAGR of 2.1%, from 2013 to 2018. The North American market is expected to observe gains during the forecast years, 2013 to 2018, after the decline due to sustained growth in the U.S. housing sector.

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Pigments are insoluble colorants, which usually consist of inorganic compounds. They have mainly three functions namely protective coating, opacity, and coloring. These are water and oil insoluble natural & synthetic materials that impart color to substances such as paper, paints, plastics, and concrete. Binders are used to hold the pigments, which upon application impart color to the substance. Some examples of pigments are titanium dioxide, zinc oxide, carbon black, and hematite.

The coloring action of pigments is due to the scattering of light (wavelength between 0.4 μm to 0.7 μm) falling on the surface of the material. Hence, the more light is scattered, the darker the substance appears to be.

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