Whey protein provides various anabolic benefits like increased muscle growth and muscle protein synthesis which supports the sports nutrition sector. Whey protein is efficiently and effectively replacing milk in various food products including infant nutritional food, weight-management supplements, and nutritional beverages. Whey Protein is widely used in industries like healthcare, personal care, and food, nutritional, feed, and pharmaceutical industry. Growing popularity of whey protein is due to its advantages like stress reduction, diet support, improvement of the immune system, cancer-fighting capacity and mass gain and fat loss.
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Drivers and restraints:
The market for whey protein is mainly driven by the factors like widespread application in various product sectors such as functional foods, bakery, confectionery, dairy, ice cream and other sectors. Other factors driving the market are rising disposable incomes, increasing health-conscious consumers and number of health clubs and fitness centers. High manufacturing cost associated with whey protein is restraining the market growth.
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On the basis of geography, the market is analyzed under various regions namely, North America, Latin America, Europe, Asia-Pacific and the Middle-East & Africa. North America has the largest market share for whey protein products, which is closely followed by Europe. Asia-Pacific is the fast-growing whey protein ingredients market due to the increasing number of health-conscious consumers and rising disposable income.
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The major shareholders influencing the whey protein market are Agropur MSI, DMK Group, Arla Foods, Hilmar Cheese Company, Glanbia, American Dairy Products Institute, Davisco Foods International, Inc., Milk Specialties Global, and Maple Island, Inc.
The Scope of the report
The report offers a comprehensive analysis of the industry by providing the estimations of market potential and forecasts with utmost granularity. Along with this, the factors influential in effecting the market dynamics and trends are discussed in detail at the product level. Further, the performance of the market at the regional and country-level is assessed and the prospects with high growth potential are identified and debated.
The key players in the industry are profiled providing insights on their financial performance, market position and growth strategies. Comparative analysis of prime strategical activities of the market players delineating the key developments like mergers & acquisitions, collaborations and an evaluation of the competitive environment within the industry are provided. The report also offers a broad outlook of the market along with recommendations from industry experts on the opportunities for investment activity.
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