According to the report Middle east and Africa Pregnancy testing market, published by Market Data Forecast, the Middle east and African Market was worth $134.52 million in 2015 and estimated to reach $ 170.39 billion by 2020 growing at a CAGR of 4.84%.

Pregnancy tests are tests used to detect the presence of reproductive hormones such as Follicle Stimulating Hormone or Luteinising Hormone. Fertility rapid test kits help to find the exact day of ovulation or confirm the presence of menopause in women where as they are used to detect the sperm count.

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Africa & Middle-East Pregnancy and fertility devices market is majorly driven by rising demand for fast and self-contained tests, growing prevalence of infertility and gynaecological disorders, accessibility of decentralised diagnostic tests over time-consuming laboratory tests. Technological advancements and innovative product features along with escalating first-time pregnancy age are some of the factors driving the growth of Pregnancy and fertility devices market. However low adaptation rate and high price of test kits are the key factors restraining the growth of the market

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The Africa & Middle- East Market for Pregnancy testing is segmented into product type and test type. On the basis of product, the pregnancy testing market is segmented into Pregnancy Test Kits and Fertility Test kits. Pregnancy test kits are further sub segmented into Strips/Dip Sticks & Cards, Mid-Stream, Cassette and Digital Devices. Fertility test kits are further sub segmented into Line Indicator Devices and Digital Devices. On the basis of test type the market is segmented into FSH Urine Test, Luteinizing Hormone (LH) Urine Test, Human Chorionic Gonadotropin (hCG) Hormone Blood Test and Human Chorionic Gonadotropin (hCG) Hormone Urine Test.

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Pregnancy testing market is segmented on the basis of Product Type and Test Type as follows:
• Product Type
• Pregnancy test kits
• Strips/Dip Sticks & Cards,
• Mid-Stream,
• Cassette and
• Digital Devices
• Fertility test kits
• Line Indicator Devices
• Digital Devices
• Test Type
• FSH Urine Test
• Luteinizing Hormone (LH) Urine Test
• Human Chorionic Gonadotropin (hCG) Hormone Blood Test
• Human Chorionic Gonadotropin (hCG) Hormone Urine Test
• Based on Geography

Some of the major companies dominating the pregnancy testing market are Alere Inc., Quidel Corporation, Prestige Brands Holdings, Church & Dwight Co., Inc., bioMérieux SA, Geratherm Medical AG, Germaine Laboratories, Abbott Laboratories, Kent Pharmaceuticals, Rite-Aid, Procter & Gamble Co., DCC Plc., and Swiss Precision Diagnostics GmbH

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The Pregnancy testing market study offers the following deliverables:

• Regional and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
• Segment-level analysis in terms of technology, component, and type along with market size forecasts and estimations to detect key areas of industry growth in detail
• Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
• Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
• Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
• A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
• Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
• An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
• Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market.
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