The Global Fruit and Vegetable Juice Market was worth USD xx billion in 2016 and estimated to be growing at a CAGR of xx%, to reach USD xx billion by 2021. Fruits and Vegetables are among the most eaten food items in the world which are rich in proteins, vitamins and essential fats. They can be taken in many ways. Juice is the one of the most preferred way for the intake of fruits and vegetables. It can be prepared by extracting the pulp in fruits and vegetables. Juices are very tasty which gives immense pleasure while drinking and they can be easily prepared.

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Vegetable juices are consumed because of their low-calorie content. Juice making companies are preparing different flavours by mixing various fruits like orange, apple, guava, pineapple etc., for grabbing the consumer’s attention. They are also adding extra vitamins and minerals according to the customers taste and preference. These companies are coming with latest packing techniques called the elevated drink box for increasing the shelf life of the product. Juices can also be prepared by artificial flavours which can store more days compared to natural fruit juices. Juices are perfect replacement for the carbonated and energy drinks.

Increasing concern for health and growing awareness about the nutritional content in fruits and vegetables are the primary factors for the driving of the Fruit and Vegetable Juice market. Also, consumer’s inclination towards juice, demand for healthy food, change in lifestyle, product development and launching different flavours of juices and lack of particular fruits in some regions are considered to enhance the growth of Fruit and Vegetable Juice market. However, different artificial flavours used by manufacturing companies and less storage time are hampering the growth of Fruits and Vegetable Juice market.

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The Global Fruit and Vegetable juice industry is segmented by Flavour, Type, Concentration, Category and Distribution channel. On the basis of flavour, the market is segmented into fruits, vegetable and mixed. Fruits are categorised into Mango, Apple, Guava, Pomegranate, Grape, Orange, Lemon, Pineapple and Others and Vegetables are categorised into Carrot, Beetroot, Tomato, Pumpkin and Others. Among all the fruit juices, orange juice is the most preferred juice globally which has the total demand of 30 % worldwide. On the basis of Storage type, the market is segmented into Ambient, Chilled, Frozen and Others. The ambient segment dominates the fruit and vegetable mixed juices market because they have shelf life of more than one year. On the basis of Concentration, the market is segmented by 100% juice, 25-99% juice,