The report "Green Chelates/Natural Chelating Agents Market by Type (Sodium Gluconate, EDDS, MGDA, GLAD, and Others), by Application (Cleaning, Water Treatment, Agriculture, Personal Care, Food & Beverages, and Others) - Global Trends & Forecasts to 2021", The global green chelates/natural chelating agents market is projected to reach USD 2.45 billion by 2021, growing at a CAGR of 5.74% between 2016 and 2021.

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This high growth is fueled by the increasing demand for green chelates/natural chelating agents owing to the implementation of stringent environmental and water conservation policies, and benefits such as negligible human and eco-toxicity.

Cleaning - Major market for green chelates/natural chelating agents

Green chelates/natural chelating agents are extensively used in cleaning applications. This application is segmented into household cleaning and industrial cleaning. Household cleaning includes automatic dishwashing, laundry detergents, hand dishwashing, and surface cleaning. Industrial cleaning includes mechanical dishwashing, transport cleaning, hard surface cleaning, biocidal detergents, and metal cleaning. Green chelates/natural chelating agents are used in automatic dishwashing to prevent scale formation on the heating element of the machine. In addition, the use of green chelates/natural chelating agents suppresses filming and spotting, especially, in the rinse phase. Green chelates/natural chelating agents also boost the effectiveness of biocides.

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Sodium gluconate: Major type used in all applications

Sodium gluconate is the sodium salt of gluconic acid produced by fermentation of glucose. It is predominately used for technical applications as an effective set retarder and plasticizer in concrete admixtures, as well as a chelating agent for calcium and magnesium ions in industrial, institutional, and household cleaning products. In personal care products, sodium gluconate is used as a chelating agent (replacement of EDTA) as well as a powerful moisturizing ingredient. Use of sodium gluconate in food applications such as in formulation of high-intensity sweeteners, mineral salts, and cleaning operations of food processing equipment has increased, thus driving its demand.

In terms of value, the U.S. and Germany together accounted for more than 60% of the green chelates/natural chelating agents market in 2015

The U.S. is the largest market for green chelates/natural chelating agents worldwide. Germany is the largest market and manufacturer in Europe. The U.S. and Germany together accounted for a significant share in the global green chelates/natural chelating agents market, in terms of value, in 2015. They are the largest markets in their respective regions and are expected to compete with each other to dominate the market by 2021. The increasing use of green chelates/natural chelating agents in these countries is mainly due to the stringent environmental and water conservation regulations, awareness about the benefits of using these chemicals in personal care formulations and food & beverage products.
Companies such as Kemira Oyj (Finland), Nippon Shokubai (Japan), The Dow Chemical Company (U.S.), BASF SE (Germany), and AkzoNobel NV (Netherlands) are the dominant market players in the global green chelates/natural chelating agents market.

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