According to the market research report "Architectural Coatings Market by Resin Type (Acrylic, Alkyd), Technology (Waterborne, Solventborne, Powder), User Type (DIY, Professional), Coating Type (Interior, Exterior), Application (Residential, Non-Residential) and Region - Global Forecast to 2023", The market size of architectural coatings is projected to grow from USD 65.0 billion in 2018 to USD 82.4 billion by 2023, at a CAGR of 4.9% during the forecast period.

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The increasing demand from the construction industry, the rising per capita consumption in APAC, and environmentally friendly characteristic act as major drivers of the market. Growing investment in the emerging regions is a key factor providing growth opportunities to the market. However, stringent and time-consuming regulatory policies are restraining market growth

Powder coating is the fastest-growing type segment of the architectural coatings market.

There is a growing requirement for durable, better weathering performance with robust mechanical properties, such as improved flexibility. From the architectural perspective, there is a growing interest in wood effects, which are achieved through sublimation print transfer. Moreover, there is a high demand for specialty finishes such as anodic imitation special effects, metallic effects, and smooth low glow gloss finishes. Hence, the demand for powder coating is high in the architecture industry.

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Rising demand from emerging economies is expected to drive the architectural coatings market during the forecast period

APAC is expected to be the largest and fastest-growing architectural coatings market. The demand for architectural coatings has increased in other APAC countries, such as South Korea, Singapore, India, and Indonesia, as the residential construction activities in these countries have risen. China has been the driving force for the rapid expansion of the paints & coatings market, not only in APAC but also worldwide. Rising income levels, shift toward nuclear families, affordable interest rates, and modern attitudes toward home ownership in several countries are responsible for a rapid increase in residential construction activities. These factors are positively influencing the architectural coatings market growth.

Some of the major players in the market include The key players operating in the market are PPG Industries, Inc. (US), Akzo Nobel N.V. (The Netherlands), The Sherwin-Williams Company (US), Kansai Paints Co., Ltd. (Japan), Asian Paints Limited (India), and Nippon Paint Holdings Co., Ltd. (Japan). These players have adopted various strategies, such as merger & acquisition, expansion, and new product launch to grow in the market. New product launch was the key strategy adopted by the major players between 2015 and 2018. This strategy accounted for a share of 38% of all growth strategies adopted by key market players and helped companies enhance their market and expand global presence.

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PPG is dominating the global architectural coatings market. This position is achieved by the company after many successful small and big acquisitions and expansion activities. The major acquisition done by the company was DEUTEK S.A. a leading Romanian Paint and architectural coating manufacturer from Emerging European Accession Fund (EEAF) in 2017. This has led to an expansion in Europe and is expected to boost the growth in the emerging region of Eastern Europe in the near future. The company should now focus more on product innovation, differentiation, and brand awareness activities to compete and maintain its dominating position in the architectural coatings market.

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