"Make me a good site!" - business owners of different levels often turn to us with such a request. But what really is a "good" site? What basic elements should it have? This information should be known to everyone who is going to order the creation of a website. Interesting content, successful design and ease of use are the most important elements that will help make your site popular.

Let's now consider the main elements of the site:

1. Unique content.

Unique content is the most important key element of any site. The content of the site is the main reason why visitors visit your site. If the content of your site is of poor quality, you can be sure that casual visitors will quickly leave your site and will never return, moreover, Google himself will consider your site not quality and attempts to rise in the ranking will be even. The content of your site should be literate and thoughtful. This information about your company, products or services is mandatory. Never forget to post general information about the company, as well as contact information. Always remember that the information posted on the site should be useful to visitors. In addition, make sure that the content of the site is updated periodically and does not contain grammatical or lexical errors, because this is a direct reflection of the image of your company.

2. Visual appeal.

We all know the importance of the first impression. This value also applies to sites. The decision to revise the content of the site largely depends on whether your visitor will like the look of your site or not. Website design should be both simple and attractive. The site should be designed with taste, but should not be pretentious. Shimmering letters and images can cause irritation and scare off most visitors, and not vice versa - to attract them. In addition, this may make it difficult to read the information, which is unlikely to please the readers. On the other hand, dynamic and interactive elements - give the site a modern look. In this issue, it is important to balance the convenience, the means of attracting attention and the information component.

3. User interface.

A good user interface is another key element of a good site. The user interface should be convenient for any user and should facilitate the search for necessary information. To go to the key sections, it is better to place it at the top of the site. This will make it easier to find the right information. A good user interface also presupposes the presence of these links at the bottom of the site page or even several additional links. Large sites containing a large number of pages (online stores, directories) must have a site map.

4. The design and content of the site must exist separately.

The most websites development combine the use of (X) HTML and CSS, which facilitates the separation of design from content. If we are talking about selling commercial sites, then the design should depend on the content and structure, first there must be content and only then the form.

5. Location of information.

Do not place text on top of the background, especially the dark background, as this makes the reading process difficult. Studies have shown that dark text on a white background is the best combination for reading and memorizing. The text is best divided into paragraphs containing from 4 to 5 sentences. Make sure that your page contains enough spaces, which can give it clarity and accuracy. All pages must have the same fields. Throughout the site there must be a sequence that is achieved by using the same fonts, colors and plan on all pages. It is noted that several scrollbars most irritate visitors. Therefore, try to reduce their use to a minimum.

6. Search tools on the site.

On the top sites containing many pages, there is a search area that is used by site visitors. This is a very useful feature, because it allows potential customers to find what they need without any particular difficulties. Also on the site you need to use product filters, for visitors to your site this is an added convenience in finding the right thing.