🔹 1. Introduction to Digital Marketing
Understand the fundamentals of digital marketing, its evolution, key terms, and how it differs from traditional marketing. This module sets the foundation for your journey.
🔹 2. Website Planning and Development
Learn how to plan, design, and manage a website using platforms like WordPress. Understand domain registration, hosting, and optimizing site structure for SEO and user experience.
🔹 3. Search Engine Optimization (SEO)
Master the art of improving website visibility on search engines. Learn about on-page SEO, off-page SEO, technical SEO, keyword research, backlink strategies, and Google algorithm updates.
🔹 4. Social Media Marketing (SMM)
Explore how to build brand awareness and engage users on platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube. Understand content strategies, ad campaigns, and analytics.
🔹 5. Search Engine Marketing (SEM) & Google Ads
Get hands-on training in paid marketing through Google Ads. Learn how to create and manage search, display, and video campaigns that deliver results.
🔹 6. Content Marketing
Develop skills to create high-quality, engaging content that attracts and converts audiences. Understand content strategy, blogging, storytelling, and content distribution.
🔹 7. Email Marketing
Learn how to build email lists, design attractive campaigns, write compelling copy, and analyze email performance metrics using tools like Mailchimp.
🔹 8. Web Analytics (Google Analytics)
Gain insights into user behavior through data. Learn how to track website performance, set goals, create reports, and make data-driven decisions using Google Analytics.
🔹 9. Affiliate Marketing
Understand how to earn passive income by promoting products/services through affiliate networks. Learn about affiliate platforms, link tracking, and commission structures.
🔹 10. Online Reputation Management (ORM)
Discover how to manage your brand’s reputation online. Learn about review management, crisis handling, and building trust across digital platforms.
🔹 11. Influencer Marketing
Explore how to collaborate with social media influencers to reach a broader audience and boost brand credibility.
🔹 12. E-commerce & Dropshipping Marketing
Understand the essentials of running e-commerce ads, product listings, payment gateways, and using platforms like Shopify or WooCommerce.