What is SEO?
SEO is one of the parts of digital marketing. It is the process of improving the ranking of your site on SERP (Search Engine Result page) to increase its visibility. Due to the SEO we get the quantity and quality traffic to our website through natural or organic search results.
It is the abbreviation for Search Engine Optimization.
Types of SEO
On Page SEO
On-page SEO is also known as “on website SEO” is the process of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links and URLs. On page SEO should be done through following practices.
1. URL
2. Title
3. Description
4. Content
5. Keyword
6. Alt tag
7. Heading
Off Page SEO
Off page SEO is the process of creating backlinks (link building) to our website. It is the action that taken outside of your website hence it is called as off page SEO in order to achive the organic or natural ranking.
Off page SEO techniques
• Social Bookmarking
• Directory Submission
• Classified submission
• Question and Answer
• Web2.0 Submission
• Forum Posting
• Article Submission
• PPT, PDF, Video, Image Submission
• Press Release
• Blog Commenting

Importance of SEO
When we searched for a particular service or product online, users generally click on one of the top five resultsa that the search engine shows them. SEO helps you to rank higher in search results and shows your website’s visibility online. SEO makes potential customers more likely to click over to your site and convert.
Due to SEO, you get web traffic as it is the trustworthy process and finally it helps to grow your business.
Advantages of SEO
1. SEO is the ongoing process so the result we will get is Long term and Organic which do not requied money..i.e. SEO is the free process unlike paid Ads.
2. SEO improves your online visibility. which means making it simpler for consumers to find you when they search for what you have to offer
3. SEO targets quality traffic
4. SEO gets more clicks than PPC. Although Pay Per Click advertisements appear above organic search results, around 67% of people prefer to click on organic results. Because People trust organic results than Paid Ads.
Scope of SEO
As most of the people across the world use search engines like Google to resolve their queries. SEO is one of the digital marketing techniques that help in better optimisation of a website and rank it top in search engines for relevant queries. The growing demand of SEO professionals has compelled graduates and web designers to learn SEO for a better career ahead.
Why Join Our Institute
TIP is the best institute for learning digital marketing . We get detailed theoretical and practical knowledge. The staff is very supportive. For more detail contact us