Tobacco Packaging Market – Market Overview

Packaging is an important part of the overall marketing strategy of consumer goods. Packaging helps to establish brand identity in competitive markets and serves as an effective form of promotion both at the point of sale and while the product is being used. Packaging is particularly important for consumer products such as cigarettes, which have a high degree of social visibility. Unlike many other consumer products, cigarette packages are displayed each time the product is used and are often left in public view between uses. The tobacco packaging market is witnessing considerable growth due to the rise in per capita income and stressful lifestyles. Equality laws for women have developed a new market for female smokers, which is another key factor fuelling the growth. Tobacco packaging has come across new opportunities due to the growth in population and the technological advancements.

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Key Players of Tobacco Packaging Market

The key players in the global market for tobacco packaging include Amcor Ltd. (Australia), Innovia Films (U.K), WestRock (U.S.), Mondi Group (South Africa), ITC (India), Novelis (U.S.), British American Tobacco (U.K), Sonoco(U.S.), Philip Morris International Inc. (U.S.), and Reynolds American Corporation (U.S.).

Regional Analysis of Global Tobacco Packaging Market

China, Brazil, India, U.S., Turkey and South Korea are the leading tobacco manufacturing countries due to rapid economic expansion. In 2016, China was a top producer with production of about 2.8 million metric tons of tobacco. The factor driving the market in countries such as China and India are the growing population and increase in the population of youth in these countries. Brazil and Zimbabwe are the countries whose economies are currently dependent on tobacco production. Thus, the rising demand for tobacco products drives the tobacco packaging market. Moreover, the e-cigarette market has grown highly due to the fact that e-cigarettes are less harmful than smoking tobacco. Most part of the world’s cigarettes is consumed in the Western Pacific region

Tobacco Packaging Market – Competitive Analysis

Tobacco Packaging Market appears to be highly fragmented and competitive owning to the presence of numerous large and small players active in regional market. The key strategies traced from the analysis of recent developments of the key players include Product Launch, Agreement & Partnership, Acquisition and expansion. Strategic partnerships between Key players support the growth and expansion plans of the key players during the forecast period. On the product and sales side, companies are investing in innovation/R&D, brand building, and fostering strong relationships with customers to support their competitive position. Some of the key players in the tobacco packaging market include Amcor Limited, Innova Films Limited, China National Tobacco Corporation, ITC Limited and Phillip Morris International, Inc.

Tobacco Packaging Market by Segmentation

On the basis of materials, global tobacco packaging market is segmented into paper box, film, jute, plastic and others. Materials that are basically used for tobacco packaging include films, boards, cartons, foils, paper, laminates, and membranes. A recent trend shows that manufactures or the packaging industry mainly focus on paper box packaging due to its environment-friendly and cost-effective nature.

Tobacco Packaging Market is segmented on the basis of types as primary, secondary, and bulk. In 2016, the secondary segment had the largest market share, and is also expected to progress at the highest CAGR in coming years. For primary packaging, materials such as metalized films, polyester & nylon are used. Global tobacco packaging market has been segmented based on end-use into smoking tobacco, smokeless tobacco and raw tobacco. Smokeless tobacco include dipping tobacco, chewing tobacco, snuff, tobacco gum, tobacco gum and other.

Global tobacco packaging market, cigarette production has the largest share as it has become the center of attraction among the youth. Other reasons of growing market of cigarette is increase in consumption of cigarettes in social gatherings, which raise the demand for innovative and attractive cigarette boxes. So, different technologies used for the packaging of tobacco are offset printing, hot-foil stamping, and rotogravure.


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