Retail Ready Packaging Market Overview

The trend towards retail ready packaging (RRP) is gaining traction speedily. A new report published by Market Research Future (MRFR) reveals that the global market for retail ready packaging is on a positive growth trajectory and is anticipated to reach a valuation of USD 81700 Mn by the end of 2023. The global retail ready packaging market was valued at USD 62900 Mn in 2017 and is expanding at a CAGR of 4.39% over the forecast period of 2018-2023.

Marketers are progressively integrating RRP design into their marketing mix in order to grab the advantages of easy identification, good merchandising, better product visibility, faster stock replenishment, efficient packing operations, and easy navigation for shoppers. All these advantages results in smaller supply chains and reduction in cost which is stimulating the adoption of RRP and boosting market growth.

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Key Players

The key players in the global retail ready packaging market include

The Cardboard Box Company (UK)
DS Smith PLC (UK)
Georgia-Pacific LLC. (USA)
Green Bay Packaging Incorporated (USA)
International Paper Company (USA)
Mondi Group (Austria)
Smurfit Kappa Group (Dublin)
Vanguard Companies (USA)
Weedon Group (UK)
WestRock Company (USA).
Retail Ready Packaging Market Segmentation

The global retail ready packaging markethas been segmented based on material type, product type, and end-user.

By material type, the global retail ready packaging market has been segmented into paper & paperboard, plastics, and others. The paper and paperboard segment is the leading as well as the fastest growing segment.

Product type wise, the global retail ready packaging market has been segmented die-cut display containers, shrink wrapped trays, modified cases, plastic containers, and others. The die cut display containers segment is the leading as well as the fastest growing segment.

By end-user, the global retail ready packaging market has been segmented into food, beverage, household product, and others. The food segment is the largest as well as the fastest growing segment.

Regional Analysis

The regional segmentation of the global retail ready packaging market segments the market into the regional markets known as North America, Asia Pacific, Europe, and rest of the world (RoW). Europe is the largest as well as the fastest growing regional market due to high awareness regarding environment protection and government initiatives to encourage eco-friendly packaging. Other factors contributing to the market growth include the growth of the baking industry (requiring retail-ready packaging), the presence of many key market players, and presence of consumer-centric economies where consumers prefer retail ready packaged products due to their busy lifestyle. The most important country-specific markets in this region are France, Germany, Italy, and the UK, followed by the remaining countries of Europe.

North America is another key regional market due to the expansion of the food & beverage industry, developed retail industry, robust economy, and the presence of many key market players in this region. The country-specific markets generating maximum revenue in this region are the USA and Canada.

Table Of Content

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1 Executive Summary

2 Scope Of The Report

2.1 Market Definition

2.2 Scope Of The Study

2.2.1 Definition

2.2.2 Research Objective

2.2.3 Assumptions

2.2.4 Limitations

2.3 Research Process

2.3.1 Primary Research

2.3.2 Secondary Research

2.4 Market Size Estimation

2.5 Forecast Model

3 Market Landscape

3.1 Porter’s Five Forces Analysis

3.1.1 Threat Of New Entrants

3.1.2 Bargaining Power Of Buyers

3.1.3 Threat Of Substitutes

3.1.4 Segment Rivalry

3.1.5 Bargaining Power Of Buyers

3.2 Value Chain/Supply Chain Analysis



List Of Figures

FIGURE 1 Research Process Of MRFR

FIGURE 2 Top Down & Bottom Up Approach

FIGURE 3 Market Dynamics

FIGURE 4 Impact Analysis: Market Drivers

FIGURE 5 Impact Analysis: Market Restraints

Continues…….

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