Personal Care Packaging Market– Overview
Personal care packaging is expected to experience an increase in the use of small packaging sizes, which facilitate greater convenience for consumers such as portability, and facilitates a wide range of consumers to access premium brands which offer high-end products in small packaging formats. Companies in personal care arena continue to push for recycling, moving towards greener positioning as consumers become more demanding in terms of sustainability.
Global Personal Care Packaging Market is likely to exceed USD 35.20 billion by 2023.
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Increasing sales of personal care products through e-commerce channels is predicted to foster the growth of the market. Companies extensively invest in R&D for product innovation and new product development. For instance, according to Cosmetics Europe, a personal care association, annually large enterprises invest approx 1.5% to 4.5% of their turnover on R&D activities.
Amcor Ltd., WestRock Company, Saint-Gobain S.A, Bemis Company Inc., Mondi Group, Sonoco Products Company, Albéa Services S.A.S, Gerresheimer AG, Ampac Holdings, LLC and AptarGroup are some of the prominent players profiled in MRFR Analysis and are at the forefront of competition in the Global Personal Care Packaging Market.
Personal Care Packaging Market– Competitive Analysis
The key players adopted various strategies to retain and/or expand their market share. Key strategies followed by most companies within the global personal care packaging market were those of mergers & acquisition, followed by expansion. Mergers & Acquisitions are the key strategies adopted by the players to achieve operational efficiencies and increase the number of offerings to the customer. Expansion is also a major strategy adopted by the major players in the global Small Personal Care Containers (personal care packaging market) to increase the geographical presence of the company and to widen the product offering.
Personal Care Packaging Market – Segmentation
The Personal Care Packaging Market can be segmented in to 3 key dynamics for the convenience of the report and enhanced understanding;
Segmentation by Materials - Plastic, Paper, Glass, Metal and others
Segmentation by Product - Bottles, Jars, Cans, Tubes, Pouches, and others
Segmentation by Application - Skin Care, Cosmetics, Fragrances, Bath & Shower and others
Segmentation by Regions: North America, Europe, APAC and Rest of the World.
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Personal Care Packaging Market– Regional Analysis
Asia-Pacific accounted for the largest market share in the global personal care packaging market (Personal Care Bottles). Factors such as expanding product lines for personal care products based on affordability, e-retailing are driving the need of packaging for personal care products industry. Owing to the increasing disposable income, consumers are expected to increase their spending on premium personal care products. The increase in the number of manufacturing facilities for personal care products in the region, is also driving the growth of the Personal Care Packaging market.
Europe region is also expected to grow with the highest growth rate in the global personal care packaging market. The personal care products industry, in Europe region is making heavy investments into research and development. Through extensive R&D, the companies in the region are focusing on the manufacture of products according to the age, gender, ethnicity, geographies and climate, lifestyle, health and wellbeing, which is driving the personal care packaging market in Europe.
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