Key Players

Some of the key players in the global anti-counterfeit packaging market are Avery Dennison Corporation (U.S.), CCL Industries Inc. (Canada), 3M Company (U.S.), E.I. Du Pont De Nemours and Company (U.S.), Zebra Technologies Corporation (U.S.), Sicpa Holding SA (Switzerland), Alpvision SA (Switzerland), Applied Dna Sciences Inc. (U.S.), Savi Technology, Inc. (U.S.), Authentix, Inc. (U.K.), Ampacet Corporation (U.S.), Tracelink Inc. (U.S.), Advanced Track & Trace S.A. (France), Atlantic Zeiser GmbH (Germany), and Impinj, Inc. (U.S.),

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Market Scenario

Secure packaging is one of the vital techniques used to evade counterfeiting. Anti-counterfeit packaging provide secure packaging to the product in order to eradicate infringement and counterfeiting. Anti-counterfeit packaging process helps in preventing imitation and approves authenticity & safety of the goods. Anti-counterfeit measures are majorly undertaken by the companies in order to help them in diminishing the losses due to counterfeit in relevance to revenue and trustworthiness.

Global Anti-Counterfeit packaging market is expected to grow at a CAGR of about 12% during the forecast period.

Anti-counterfeit packaging is majorly adopted by the manufacturers to avoid economic damage to the product as well as the company and consumer health risks. Counterfeit pharmaceutical is worth USD 200 billion annual business, making it one of the largest segments of the USD 1.7 trillion fraudulent goods sold worldwide each year. This revenue loss is mainly due to counterfeiting deeds for non-prescribed drugs. Thus, implementation of innovative technologies for product tracking would diminish the economic damage and further propel the utilization of anti-counterfeit packaging. Additionally, anti-counterfeit technologies are majorly supported by the favorable government policies in the food & beverages and pharmaceutical packaging sector, which further boosts the anti-counterfeit market.

Global Anti-Counterfeit Packaging Market

The global anti-counterfeit packaging market is segmented into North America, Europe, Asia Pacific, and Rest of the World. Among these, Asia Pacific region dominated the anti-counterfeit market with the largest market share in 2016 is due to increasing counterfeit practices in all major end-user sectors. The market in the Asia Pacific region is primarily increased due to the growing awareness among the consumers regarding fake products, which has led to more consciousness about product-related information before actual consumption by the consumer. Thus, increasing demand for anti-counterfeit packaging in the region. North America and Europe held almost an equal share in 2016 due to the growing manufacturers focus on developing sustainable anti-counterfeit packaging options to avoid encounter with a loss in the business and maintain genuineness of the product in the market.

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TABLE OF CONTENT

1 Executive Summary

2 Scope Of The Report

3 Market Landscape

4 Market Dynamics

....Continued


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