With brand new fashion weeks popping up all over the map, the world of kids’ fashion is really coming into its own. This past March marked the inaugural Global Kids’ Fashion Week in London, where a star-studded audience devoted their entire attention to whimsical, miniature wardrobes from the world’s best designers.

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Alex and Alexa hosted the global fashion event, which was the first of its kind. On display were fall and winter fun mini-fashions from designers like Marc Jacobs, John Galliano, Oscar de la Renta, Tommy Hilfiger, Diesel, Juicy Couture and Supertrash.

A few trends that could be spotted across the board were highlighter bright accents of orange and yellow mingled with subtle and subdued natural tones of pink, khaki and grey. Textures and ensembles focused heavily on juxtaposing unlikely elements, like chunky black lace-up shoes mixed with delicate fitted dresses. Taking a grown-up style and playfully adding a mismatched accessory adds a bit of whimsy and a sense of rebellion.
The three-day childrenswear trade show welcomed designers from the U.S., Spain, Italy, the U.K. among other countries, to present their new apparel, shoes and accessories collections. According to data provided by euromonitor.com, childrenswear accounts for 12 percent of the apparel market but, in the last five years, its growth has outpaced both men’s and womenswear. In 2016 it grew by 6 percent to be worth 31.6 million dollars compared to 4 percent in 2014, and this pattern is predicted to steadily continue until 2020. This can be attributed to a number of factors: rising birth rates, parents in developing markets having more disposable income than ever before, parents choosing to have children later in life, the rise in popularity of junior influencers like Prince George and Blue Ivy, and Instagram sensations such as four-year-old Farouk James.
So the 200 brands exhibiting at Playtime have reason to be optimistic. The athleisure trend in adult apparel wasn’t in great evidence at the fair, despite the qualities of comfort and practicality being prerequisites of kids’ clothing. There was however a noticeable prioritizing of well-crafted timeless basics (like variants of Prince George’s famous navy v-neck sweater) and an almost universal appreciation of organic, fair trade fabrics and practices.

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