So blogging has become the way to communicate with your customers, and to generally spread the word about your company and services. Yet - which service should you use?

I wanted to blog and was overwhelmed with the blogging platforms that one can choose from today. I soon realized that the two big players are Tumblr which was founded in 2007 by David Karp and Marco Arment the New Kid on The Block. The second player is WordPress which started on May 27, 2003, by Matt Mullenweg. As of August 2010, version 3.0 WordPress had been downloaded over 12.5 million times.

Yet, I couldn't find any information as to which one was better, which one is more robust, which one has better search engine optimization strategies for getting your website ranked higher? I searched the web, talked to my online marketing friends, CEO's of start up companies, and still no-one seemed to know. I tweeted about it, asked my Facebook followers, and recorded a few video blogs. Still no answers. I really wanted to find the answer.

I noticed that a lot of venture capitalists and angel investors are on tumblr so I decided to follow them as well as the CEO of Tumblr just to stay in the loop. I like knowing what is going on anyway so why not have these guys/gals as my inspiration? Plus, I like to know who invests in what and what is going to be the next big thing or cool company. WordPress seems almost old school to me but what do I know...

Thus, in this article I will compare two of the main players in the blogging world - Tumblr and WordPress.

Tumblr

Tumblr can provide you with all of the tools you need to get your message out there, as quickly as possible. Using the Tumblr micro blogging environment, you can quickly start blogging and the following elements are supported as standard - text posts, images, video, audio, links and quotes. According to a March 8, 2010 post by David Karp to the Tumblr staff blog, the site is now averaging 2,000,000 posts and 15,000 new users every day. As of 2009, Tumblr had an 85%retention rate compared with 40% for Twitter.