Business-to-Business (B2B) and Business-to-Consumer (B2C) marketers intend at cater to two very different audiences, capture their attentions distinctly. And while there are some generic commonalities between the two types of marketing, the driving prospects from each channel involves dissimilar communication approaches, particularly on social media front.
Content and Flow – Marketers has the flexibility to leverage industry jargon to yield outstanding effect on B2B platforms, as opposed to B2C marketers whose voice must be subtle and relatable to the mainstream consumers — meaning fewer industry jargons and mainly follow a simple and fluid language.
Drivers matter –While B2B Marketing in New York audience roots for efficiency and expertise, on the other side B2C consumer audience are more likely to be attracted when offered deals and entertainment. Hence, the B2B purchase process is driven more through rationality and logic, while B2C depends on consumer choices which are typically triggered by basic human emotions, be it status, desire or cost.
Details matter the most in B2B – b2b marketing companies in Bangalore needs to be very precise, sound intelligent, be data driven with market statistics and with detailed elaborations. It’s an audience that expects to be catered to by a sales and marketing team. While B2C social media activities need to be more engaging and entertaining to increase the creed of followers. They should sound useful, novel and humorous so that the posts are more likeable and shareable, which certainly, is not as easy and can be challenging as the former.
Content Length – Lengthy content works well in case of B2B marketing since a brand or business has a mammoth task of establishing its expertise and gives the target audience a valid reason to buy in. While B2C consumers tend to prefer something short and crisp – eye catching to serve their emotions and attract their interests, primarily for the B2C products that are lower in price.
Bonding and Equation – A B2C consumer who follows your brand does not necessarily mean they want to build a close relationship with it. Juxtaposed to that the B2B audience want information and the ability to build a close relationship with their brands.
Supply Chain and Logistics constraints – business 2 business marketing have a long chain of command to be fulfilled before the purchase journey is realized – starting from procurement, accounting and higher up, they often need all important approvals for purchases. As opposed to that in B2C marketing process, an individual characteristically makes their own prompt purchase choices — sometimes seek the help of fellow buyers via recommendations and suggestions.
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