Meticulous Research®—a leading global market research company, published a research report titled ‘Social Commerce Market—Global Opportunity Analysis and Industry Forecast (2025-2032)’. According to this latest publication from Meticulous Research®, the social commerce market is expected to reach $6,059.6 billion by 2032, at a CAGR of 28.6% from 2025 to 2032.
The social commerce market is expanding due to the increased usage of social media platforms, widespread adoption of mobile devices, and overall rising digitization in industries. However, this expansion is being hampered by the delayed adoption of technology in poorer countries. On the plus side, there are numerous exciting opportunities, such as the expanding use of AI and chatbots to increase sales and enhance customer service, tighter collaborations between brands and influencers to better target customers, and rising internet penetration in emerging areas. Nonetheless, the market confronts significant obstacles, including online fraud, data privacy concerns, and increased rivalry among firms.
The social commerce market is moderately competitive, with international, regional, and local competitors. Fashnear Technologies Private Limited (Meesho) from India, Meta Platforms, Inc. (U.S.), PDD Holdings Inc. (Ireland), Pinterest, Inc. (U.S.), Poshmark, Inc. (U.S.), Roposo (India), Snap, Inc. (U.S.), X Corp. (U.S.), Xiaohongshu (China), Yunji Inc. (China), and Etsy, Inc. (U.S.) are among the key players.
The market is divided into three categories: business model (B2B, B2C, and C2C), platform type (social media platforms like Facebook, Instagram, Pinterest, and Snapchat, as well as e-commerce platforms like Amazon, Shopify, eBay, and Alibaba), and sales channel. It is also divided into product categories, which include cosmetics and personal care, fashion and apparel, health and wellness, technology, home décor and furnishings, food and beverages, and accessories. Among business models, the B2C segment is predicted to dominate in 2025, owing to businesses' increasing emphasis on engaging directly with consumers on social media to promote sales.
Social media platforms are predicted to have the largest market share across platform types, as their integrated shopping features allow users to effortlessly discover and purchase things within the apps. Furthermore, the video commerce category is expected to outperform other sales channels due to its capacity to catch attention, increase engagement, and improve narrative, all of which contribute to higher conversion rates. In terms of product categories, fashion and apparel are expected to stay dominating. Platforms such as Instagram and TikTok play an important role in organizing live shopping events, providing personalized recommendations, and adjusting to changing customer tastes.
Geographically, Asia-Pacific is expected to dominate the market with a 49% share by 2025. This dominance is fueled by retailers' emphasis on real-time interactions and frictionless purchasing experiences. Furthermore, rising smartphone and internet usage, as well as significant investments in the region's e-commerce infrastructure, are essential drivers of this trend and contribute to the region's dominant position in the social commerce sector.
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Key Questions Answered in the Report-
• What is the value of revenue generated by the sale of social commerce?
• At what rate is the global demand for social commerce projected to grow for the next five to seven years?
• What is the historical market size and growth rate for the social commerce market?
• What are the major factors impacting the growth of this market on global and regional levels?
• What are the major opportunities for existing players and new entrants in the market?
• Which business model, platform type, sales channel, and product segments create major traction for the manufacturers in this market?
• What are the key geographical trends in this market? Which regions/countries are expected to offer significant growth opportunities for the manufacturers operating in the social commerce market?
• Who are the major players in the social commerce market? What are their specific product offerings in this market?
• What recent developments have taken place in the social commerce market? What impact have these strategic developments created on the market?


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