The market is driven by the innovations in paper and filter design. In addition, the rising popularity of eco-friendly cigarette papers is anticipated to further boost the growth of the roll-your-own-tobacco products market.
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With the growing popularity for flavored accessories such as rolling papers and filters, several vendors are introducing rolling papers in fruity flavors such as blueberry, peach, raspberry, banana, and apple. They are also offering alcohol-inspired flavors such as absinthe and Jamaican rum. The availability of sample kits enables customers to try different flavors before purchasing multiple packs of the products. Such innovations in design and flavor of rolling papers and filters are expected to drive market growth during the forecast period.
The global roll-your-own-tobacco products market will grow at a CAGR of almost 8% during 2018-2023, and the market size will increase by USD 16.18 billion during 2019-2023. The market’s growth momentum is expected to accelerate throughout the forecast period.
Europe was the largest market in 2018, and its position will remain the same during 2019-2023. Market growth in this region will be faster than the growth of the market in other geographies. Over 60% of the overall market growth will originate from this region and Germany will offer maximum growth opportunities to market participants.

Major Five Roll-Your-Own-Tobacco Products Market Companies:
Altria Group Inc.
Altria Group Inc. is headquartered in the US and operates the business under various business segments such as Smokeable products, Smokeless products, and Wine. The company offers RYO tobacco products under the brand names Bond Street, Chesterfield, and Marlboro.
British American Tobacco
British American Tobacco is headquartered in the UK and offers products through the following business units: United States, APME, AMSSA, and ENA. The company offers fine-cut tobacco under the brand names Pall Mall, Camel, and Dunhill.
Imperial Brands
Imperial Brands is headquartered in the UK and has business operations under two business segments, namely Tobacco & NGP and Distribution. The company offers a range of RYO tobacco products under the brand names Rizla, Golden Virginia, Davidoff, West, and Drum.
Japan Tobacco Inc.
Japan Tobacco Inc. is headquartered in Japan and offers products through the following business segments: International Tobacco, Japanese Domestic Tobacco, Pharmaceutical, and Processed Food. The company offers RYO tobacco under the brand names Old Holborn and Amber Leaf.
PHILIP MORRIS INTERNATIONAL INC.
PHILIP MORRIS INTERNATIONAL INC. is headquartered in the US and offers products through the following product segments: Combustible products and Reduced-risk products. The company offers RYO tobacco under the brand names Canadian Classics, Peter Jackson, and Longbeach.