Noida, September 2016: The hummable jingle of Ananda’s new marketing campaign is on the roll. It has been created under the creative agency Ogilvy& Mather-Bates Chi, and Mr. Vipin Patwan has composed the music. Created for the purpose of advertising, the jingle has made a unique space in the minds of people as well as on the playlists of music fans across India.

Well-known Sufi artist Kailash Kher, who is famous for his unique style and voice,has provided the rendition for the jingle. People have instantly fallen in love with the jingle for its hummability and simple yet melodic tune.Currently being aired on FM and other Radio channels, the song has attracted listeners from not only Delhi/NCR but also from urban and faraway places, who cannot stop humming to tune to their heart’s content.

Mr.R.S.Dixit, CMD of Ananda, commented on the tremendous response to the jingle: “I am glad to know that it is really a great experience of our marketing strategy and the song which has been sung by Kailash made it lovable among the youth as it bring positivity in the name of Ananda.”

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