Ananda for its new jingle has brought onboard Ogilvy & Mather- Bates Chi, and Kailash Kher, a combination that has produced many memorable jingles. The lyrics of the jingle are penned by Mr. Piyush Pandey. Given the set precedent, it is expected, a hummable Jingle for Ananda’s new marketing campaign, with the association of the creative agency, will soon make its way into the head as well as on playlist of music fans in India.

Kailash Kher, with its unique Indian folk fusion and genre, well complements the image of Ananda that represents the rising and aspiring agrarian India— a brand that can compete with the best of the world.

On this occasion, Mr. R. S. Dixit, CMD, Ananda, stated, “We wanted an artist who is genuinely passionate about the brand India and could bring Indian element to a jingle in accordance with Ananda’s milk and dairy products. That is how we landed up with Kailash Kher. He knows how to create optimistic, uplifting music that resonates with listeners around the world. He has a melodic and music sensibility that draws you in.”

Kailash Kher seems to be excited for this project and feels honored to be associated with Ananda, one of the reputed brands in the milk industry.