Live streaming is not only a great way to connect with a wider audience but also presents a good opportunity to monetize your content. It has become increasingly popular that even huge companies are now using it to promote their products.
According to a recent study, 42% of the U.S. population have live-streamed online. Another study revealed that people have been watching TV less because of live stream platforms.
Using live streaming platforms is on the rise and more and more people are using it. Live streaming has become a booming industry and more and more people are using it.
Sites like YouTube, Facebook, Twitch, and Mixer are just some of the popular live-streaming platforms among streamers. These platforms are easy to use and almost anyone with internet access can take advantage of them.
Whether you make your video blogs or live-stream your video gameplay, there's a live streaming platform that can help you turn your passion into profit. These platforms are easy to set-up and can be used by anyone.
There are several ways to earn profit from live streaming videos. Here are some of them:
Make Money From Advertising
Websites like YouTube and Facebook have managed to include pre-roll, mid-roll, and other standard display advertisements. However, they usually require you to have a certain number of followers before you qualify.
YouTube, for example, allows streamers to insert mid-roll ads on their live stream. Revenues are generated based on the number of ad clicks or views.
Fan donations used to be the primary revenue source of, not just live streamers, but independently owned or personal websites. More and more live-streaming platforms are enabling donations that can be sent in real-time.
Adult cam shows, for example, rely on viewers' tips and a part of the revenue they make goes to the website. Live streaming toolkits like Streamlabs allows streamers to set up direct donation links on their chosen live streaming platform.
Another great way to earn money is from Pay Per View or Subscriptions. The revenue you can earn depends on how much traffic your channel has and how many people are willing to pay for your content.
For sites like Twitch, you are required to apply for a partnership program. You will also need a certain number of viewers per stream to be qualified for a Subscription program.
Sponsorship works the same way as Affiliate programs, you promote a certain product and get a percentage of the sale. Affiliate programs give you a promo code or link and you get to earn every time someone visits the link or buys the product.
Sponsorship, however, is done by striking a deal with the company and earning revenue directly from endorsing a certain product or service. The profit on sponsorship depends on several factors such as the brand you're endorsing, the size of your audience, and the scope of your influence.
Live streaming has become increasingly popular and it has affected the way we market content. Not only does it allow us to reach a larger audience but it allows us to earn profit from what we enjoy doing.