[GREATER MANCHESTER, 3/27/2015] – Route2Take, a leading advertising network portal company based in the North of England, gives businesses the opportunities forefficient targeting by offering access to their network services radio advertising. This is an essential complementary approach for businesses that are already utilising digital advertising. Exploring new methods of advertising can provide many advantages; using radio advertising can improve campaigns by reaching new audiences.
Radio remains an effective way in reaching people at relevant times of day and places that are important to your business. Running advertisements on a variety of radio stations will reach different listeners. The Route2Take radio network partner structure allows businesses to focus on a particular location only.
Commercial Radio
Many comments have been made stating radio advertisement is a thing of the past. In contrast, Route2Take acknowledges and champions its new opportunities. The radio industry has adapted to the emergence of modern technologies, allowing people to access the stations from mobile devices. This means businesses can reach even more potential new audiences.
A huge section of the population in the UK is on the Internet for several hours a day. Studies show that a fifth of these individuals are simultaneously tuned in to the radio. Radio ads are more frequently aired than the other broadcast media, so exposure over the radio still has distinct benefits.
Community Radio
Commercial radio has its advantages, but community radio also has its fair share. Community radio stations broadcast to a local audience and engage with their listeners as their topics focus on local news and concerns. This is one way that community radios attract and retain a lot of listeners at any given time.
This form of radio advertising suits local businesses as their main target audience is the local population. Community radio is a great way to reach the heart of the local community.
ABOUT ROUTE2TAKE
Route2Take serves as a hub where small and medium enterprises (SMEs) can find and compare advertising opportunities. The company is a search portal for clients in need of advertising solutions best suited forspecific budget and creative requirements. Route2Take provides a well-rounded service to make the journey of finding a brand’s next advertising campaign less of a challenge.
For more information about the company and its advertising solutions, interested clients may visit their website at Route2Take.co.uk.