Description

The report analyzes the global app publishing activities of the 12 leading Pharma companies on Android and iOS devices. It provides a detailed picture of which app categories Pharma companies concentrate on, how many apps they have published, which user groups they target, how they organize their app business and how successful they are.

The report analyzes app publishing activities on three levels:

Level 1 - Pharma app publisher industry view: The first chapter provides an overview of how Pharma companies are making use of the app channel today and how this has changed over the last 12 months.
Level 2 - Comparison of Pharma app activities: In the second part of the report, the companies are being analyzed on a company level and compared against each other.
Level 3 - Pharma app publisher profiles: The third part provides detailed profiles of the companies’ app activities. It also highlights the most successful apps for professional and private users (based on downloads).

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Companies in scope:

Abbvie/Abbott
Astra Zeneca
Bayer HealthCare
Bristol-Myer Squibb
GlaxoSmithKline
Johnson&Johnson
Merck
MSD
Novartis
Pfizer
Roche
Sanofi-Aventis
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Table of Content

1. Scope of the report

2. About research2guidance

3. Management summary

4. Pharma app market: How the Pharma industry uses the mobile app channel today
4.1. The Pharma app portfolio size and performance
4.2. The 10 main app categories of Pharma
4.3. Platform preference and geographical reach of Pharma apps

5. App portfolio comparison
5.1. Comparison of app portfolio performance
5.2. Comparison of target groups, regional focus and governance models

6. Pharma Companies’ App Profiles
6.1. Abbott/Abbvie app profile
6.2. AstraZeneca app profile
6.3. Bayer Healthcare app profile
6.4. Bristol-Myers Squibb app profile
6.5. GlaxoSmithKline app profile
6.6. Johnson&Johnson app profile
6.7. Merck app profile
6.8. MSD app profile

7. Options for a better app portfolio performance

8. Pharma app catalogue (list of apps by company and platform)

9. List of figures

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