Brands are constantly evolving and changing the manner in which they interact with their customers. Customers are the foundation for the success of any brands and learning new methods of connecting with them forms the basis of success and failures for companies. That is why brands need to keep a continuous track of how their target audience is perceiving their customer service and customer relations. While many people use these terms interchangeably, but they are slightly different from each other. Companies who have good customer relations with their customers tend to automatically have strong customer services as well. In other words, if your clients/customers is happy with your products and service, then they will not just continue to invest in your company but also promote the same among their friends and family, enabling you to expand and empower your brand in a profitable manner.