Target Market Strategy, why it is important to have one? So you have put in endless hours of hard work and finally made that killer product or service. But your work is not over yet. You have to introduce it to your target market. While it’s comparatively simple to develop some general branding and advertising content for the masses, you must devote your time and resources to hunt for more targeted markets that will help you to maximize your return on investment (ROI).

For example General Motors and Ford are likely to know that marketing their pick up trucks in Texas or North Dakota will be far more effective than vending them in New York or California. Thus, before introducing a new product or service, carefully analyze whom you want to market it to, how and when. The process i.e. knowing whom to promote your product or service, often results in a higher ROI, and involves implementing systems, rather than depending on indiscriminate marketing.