SEO is playing a crucial role in the web marketing. But people often forget about the local Search Engine Optimization. Local SEO is quite tricky but has its own importance. Along with the regular SEO one need to take care of the local SEO activities.

Local SEO is not just about directory listing. There are several other things to be considered in local SEO.

So you have a good brand and a good website. You feel that your SEO is complete but have you ever considered local SEO enough ?

Optimizing your website for local SEO can help you gain local interest and drive specific geographical traffic to your site.

Are you affected by a local SEO update ?

To have a successful local SEO don’t forget to focus on all these elements

Important Local SEO Elements

Ensure Consistency and Accuracy

Your local SEO begins with NAP. NAP is the key element of local SEO. NAP refers to Name, Address and Phone Number. NAP is the measuring tool for the existence of a business. Recently a W is also added which refers to Website address of the business. Most of the local SEO experts are well aware of this NAP.

But what gets confused is the accuracy and consistency of NAP+W.

Most of the business owners know how important it is to keep the information updated but they don’t have time to update them all. Here are few points listed about accuracy and consistency of NAP in detail.