Multi-channel communication can be defined as communications with customers through multiple channels such as print, SMS, e-mail, web portals, and mobile applications. Multi-channel communication involves sending information through multiple channels. Multi-channel communication services facilitate clients to complete end to end information transactions utilizing different multiple channels. Multi-channel communication service involves delivering the right information, at right time, through right communication channel. Moreover, a multi-channel communications strategy does not support interactive or bidirectional communications with customers.
The global multi-channel communication services market is expected to exhibit a CAGR of 21.4% during the forecast period (2019-2027).
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Increasing demand for streamlining enterprise communication functions and increasing adoption of bring your own device (BOYD) trend are expected to drive the multi-channel communication services market during the forecast period. As enterprises are expanding their presence rapidly to the various geographical market places, the effectiveness of asynchronous and synchronous multi-channel communication functions plays a vital role in ensuring positive outcome of the business processes. Hence, the key enterprises are focusing on adopting multi-channel communication solutions to modernize their communication infrastructure. As BOYD has shown promising outcomes by cost savings for enterprises and increased employee productivity, these solutions are further enhancing its value proposition in terms of seamless connectivity with different mobile resources. However, the initial capital outlay and lack of interoperability are expected to hamper the global multi-channel communication services market growth during the forecast period.
Global Multi-Channel Communication Services Market, By Type:
Wired Channel Services
Wireless Channel Services
Global Multi-Channel Communication Services Market, By Application:
Others (Web Presentment, SMS, and Others)
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Key companies operating in the global multi-channel communication services market include Ecrion Software, Striata, Xerox Corporation, Quadient, Liquid State, MailTeck, Conduent, Inc., Enghouse Interactive, Paragon Customer Communications, Infobip ltd, and Compart AG among others.
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