Digitally delivered services is an electronic way of delivering information, which includes data and content delivery across various platforms or devices such as web or mobile. These services help in quickly sending the information to the users within the less time which in turn help in improving customer response. Increasing usage of internet and associated services is increasing substantially which is leading to demand for high Quality of Service (QOS), which are efficient in terms of saving time and money. Therefore, utilization of these services by enterprises for improving customer services by digitally managing transactional information is expected to be another factor propelling growth of the market.
Growing adoption of 3G and 4G long-term evolution (LTE) wireless networks are responsible for increasing number of internet users. Thus, growing number of internet users will proportionally increase the IP data traffic. For instance, according to Coherent Market Insights, in 2016, 96,054 PB IP data traffic was generated per month and is projected to reach 278,108 PB IP data traffic by 2021, globally. Thus the demand of digitally delivered services will grow along with the increasing adoption of advance technologies by the users. As these services improves the quality of service for the end users those who are utilizing the internet related services in their routines. Moreover, the demand of digitally delivered services also increase because it provide a secure and flexible platform for the online communication. Therefore, increase in usage of internet services will be one of the factor that help fuelling the growth of the global digitally delivered services market.
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On the basis of geography, the digitally delivered services market is segmented into North America, Europe, Asia Pacific, Latin America, Africa, and Middle East. North America held a dominant position in the global digitally delivered services market in 2017 and is expected to retain its dominance throughout the forecast period. This is due to growing number of cloud computing users, digitization of workspaces, continuous increase in broadband connections, increasing smartphone users, rising demand for remote solutions, growth in collaborative communication, favourable government initiatives to develop digital infrastructure, emergence of IoT are some of the factors that help in boosting growth of the digitally delivered services market in the region. For instance, According to Cisco, in 2016, the North America cloud traffic was 1,891EB and it is projected to reach 6,844 EB by 2021.This growth is expected to witness an increase due to growing number of cloud computing users.
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Major players operating in the global digitally delivered services market are IMImobile, Mahindra ComViva, Tech Mahindra, 6d technologies, Infosys, Happiest Minds, Spice Digital Ltd, Analysys Mason, Neudesic, and Acrus Global Ltd.
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