Automotive snow chain includes the external attachments to the vehicle tires that enhance the traction of the vehicles when navigating through snow or ice. These are available in a wide variety of materials such as steel, polyurethane, fabric and rubber, each offering very specific properties such as high affordability, driving smoothness, traction, ease of installation, durability, maximum travel speeds and robustness.
U.S., Canada, Russia, and few countries in North Europe are faced with extreme low temperatures and excessive snowfall during winters. This necessitates use of wheel enhance to increase vehicle traction on these roads. These wheel enhancements complement advanced stability and traction control systems integrated in vehicles targeted for these regions. This creates a highly conducive environment for growth of the automotive snow chain market.
In June 2017, Michelin Lifestyle Limited introduced Michelin Easy Grip—a next generation composite product that provides enhanced performance and is featured with lesser installation and removal time. The product features also include quieter driving with no damage to the road surfaces. Certain vendors have introduced reflective light vision in these products to provide better visibility in the snowy and dark weather conditions. Players in this market are constantly focusing on R&D to introduce advanced products in order to sustain in this highly competitive market
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Automatic snow chain system allows the user to install snow chains by flipping a switch from inside the automotive that activates solenoid, which influences the positioning of these to contact the tire. Owing to the continuous movement of the vehicle, the material covers the entirety of the tires to provide traction. Along with time saving, these equipment also enhances the costs savings through low maintenance in conjunction with advanced safety of the user in weather extremities, is projected to garner large consumer inclination towards adoption of these systems.
Automotive Snow Chain Market Taxonomy
On the basis of material, the global automotive snow chain market is classified into:
On the basis of end use, the global automotive snow chain market is classified into:
Passenger car & LCV
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The market is characterized by the presence of multiple players with comparable market shares. Prominent players in the automotive snow chain market include Pewag, RUD Chain, Thule Group (Thule Snow Chains), APV Safety Products, MOOSE UTILITY DIVISION, Autoliv, Maggi Group, BABAC, Peerless Industrial Group, MICHELIN, Spikes Spider, Lianyi Rubber Components Co., Chainco, Ottinger, Gowin, Laclede Chain Manufacturing Company, Hangzhou Felice chain Co. Ltd, and Trygg.
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