Market Overview

Automotive head-up display or also referred as auto HUD is any transparent display that shows information exactly when user needs it, which is aligned directly in the line of sight. Auto HUD displays crucial information including speed, warning signals, and navigation signals without looking down instrument cluster. As the driver gets all the important information, it reduces chances of potential road accidents. Advanced HUD systems also display advanced driver assistance system (ADAS) data, enabling driver to gain important information, without taking their attention off the road. In the recent past, augmented reality has revolutionized head-displays with information being projected on windshield and layer of information right in front of the car.

The global automotive HUD market is estimated to account for US$ 466.2 million in terms of value and 8,143.6 Thousand units in terms of volume by the end of 2019

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Market Dynamics

Growing incidence of road accidents has compelled OEMs to focus on vehicle and passenger safety. OEMs across the globe has started offering advances solutions such as head-up displays to improve passenger safety by providing vehicle information such as vehicle speed, navigation routes, lane-departure warning, fuel indication, and traffic information to the driver’s field of vision. Due to this, the driver can operate a vehicle with minimal distraction. Moreover, awareness regarding automotive heads-display system among car users is increasing substantially among the car users which is expected to fuel the demand for automotive HUD market during the forecast period. In addition to this, increasing demand for connected vehicles and semi-autonomous vehicle is expected fuel the demand will be the factors responsible for the growth of this market.

This report segments the global head-up display market on the basis of product type, passenger car type, and sales channel. On the basis of product type, the global head-up display market is segmented into windshield and combiner head-up displays. On the basis of passenger car type, the market is segmented into mid-size, premium, luxury, sports utility vehicle (SUVs) and sports car. On the basis of sales channels, the market is segmented into Original Equipment Manufacturer (OEMs), and Aftermarket. Multi-brand stores is sub-segmented into organized store and independent store.

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Key players operating in the global automotive HUD market are Continental AG, Delphi Automotive LLP, Denso Corporation, Pioneer, MicroVision, Inc., Nippon Seiki Co. Ltd., Robert Bosch GmbH, YAZAKI Corporation, Visteon Corporation, and Garmin International.

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