Tested The Life & Times Of Demetrius Lavelle; Walk This Way


Posted June 8, 2019 by rockworldmarketing

Cleveland, Akron, Columbus, Baltimore, Rockport. It's 5 AM June of 2010; ya man standing downtown Baltimore Maryland bus station with a tote carrying his recording workstation and a microphone stand.

 
After the break ups with a couple local groups his days as a member of Me'Familia with Strong Arm Entertainment affiliates Suave Goddi, Battle Axe, L.T.Moe, Ray Cash and 71 North. The late beef between Familia and Battle Axe. Fino resurfaced in 2003 with just D.Breezze'e of Familia. They started a new company; Aqua Entertainment Hands On and formed a two man group, The Hevy Hittaz. They hooked up with Nigel "Gel" Allen who now is a UGK Records recording artist and brought in a third member Twana "Baby Girl Rain" McCarroll and dropped The Hittaz (2004) self titled maxi single on the 4thof July 2003 in Columbus. Rain had left the group after the 3rddate (Atlanta) on the cds promotions. Although the trip to Decatur did not come with out a hitch The Hittaz and Gel were received well in Atlanta and immediately were invited back as soon as they made it back to Ohio. Do to the tension Breezze'e decided to put out his solo, RawLyrical Gumbo (2004) where Gel and Fino shared a lot of the production credits and Fino who at the time was recognized as Casino did a hand full of features on the project. They all continued to promo tour with Fino picking up every date he could with or without the camp and shouldering the load when needed. 2005 a hand full of familiar faces from old crews begin to resurface, one of which was B.Savage. Fino and B.Savage (Me'Familia) hit da streets pushing units one of which was the unofficial release of "The Underdawg" mix cd which did a near 5000 units in Cleveland upper inner city. B.Savage joined the camp, Fino begin doing press appearances, some with the camp, some alone while they continued to promo tour. 2006 brought new and familiar faces. Juice Jones; Cleveland producer (A.M.O.B) and Fino begin collaborating along with new camp members; Young Ro and Water Boy (Aqua Entertainment Hands On). Fino continued to pick up promo dates with the entire camp through 2007. 2008 was a down year for touring and Fino began grooming Swagga Drew and The Paper Chasers before sending them to Young Ro and Juice Jones. Fino picked up a couple dates toward the end of the year with Juice Jones, Gel and Swagga Drew. 2009 he continued to pick up promo dates and released the second single on "Presidential", G String (2009) in Cleveland, Illinois, Philadelphia and West Virginia . He locally released a hand full of units of the entire "Presidential" in Cleveland and Akron in the spring of 2009 while attending Bryant and Stratton College West Side campus. In June of 2009 while recording his sophomore album "The Diary" which would later be titled "Higher Learning; The Beautiful Struggle" (dated to release in 2011) he recorded and released his first official mix cd "Twelve Rounds" (2009) Fino partnered with the Summers twin and their younger brother and signed SFMG to run Aqua Entertainment Hands On promotion department. They began an intense online campaign to give Aqua Ent Hands On a solid online presence. Through SFMG and Latoya Summers they began leaking and breaking records with East Coast Flavor. Although they had forged a bond with Prez it became apparent quickly that SFMG and Aqua Entertainment Hands On were to big to be housed by East Coast Flavor. While Latoya and Fino retained the relationship they built with Prez and East Coast Flavor they branded and built a promotion house of their own. While he and Latoya was turning up the promotion push Fino recorded and began promoting a second mix cd "Cocktail Hour" (2009) Fino began rebuilding Aqua Entertainment Hands On recording roster. He had been networking with a female recording artist since the end of 2008 named Amara J. Amara had sent him a freestyle (that would later be on her March Seventh promo release 2010) Fino was impressed with her enough to give her a qualifying feature on "Catchin Feelins" remix that made the "Cocktail Hour 2" (2010) promo LP that was released February 14, 2010. Fino reached

back for an old friend Dame P who was the other half of a rap group he was part of in Junior High and High School called Black Magic. Dame P older brother; Mo Pete ran with East Cleveland legendary rap groups Brothers for the Struggle and Raw Ice Dynasty. It was Mo Pete teachings to Dame P of how to double vocals that makes Fino the recording booth presence he is today. He and Latoya picked up Detroit rap artist Lucky Watts. Lucky recorded and sent over the "Amazin" record and Fino thought enough of it to give him the feature on "Fetish" which also made the "Cocktail Hour 2" LP. He added cameos from regulars who manned the trenches; Gel and Juice Jones round out the "Cocktail Hour 2" promo LP. Before the release of "Cocktail Hour 2" he had begun a long intense courting of Baltimore R&B singer Shakina. By the release of "Cocktail Hour 2" Fino had gotten Shakina to come on board through promotions. Through promotions Aqua Entertainment Hands On joined online distribution and built 13 MySpace promotion pages to get his numbers up for the "Cocktail Hour 2" which it is noticeably apparent how productive they are when you look at Fino's number of friends and download/hits ratio compared to other artist when they are hot promoting. A great deal of the restructuring of Aqua Entertainment Hands On began in 2008 when Fino moved back to Cleveland from Akron and linked with Royalty Camp affiliate Poli. Fino stumped from one end of Maple to the other daily. Many days B. Savage would ask him to hang back at the studio. It was at the library or on Parkton where he got a great deal of the business done. Fino doubled his movement from Parkton to the library and from Parkton to the recording studio. It was as this recording studio Fino composed his first Matriarch/Geffen track submission for Kim Lumpkin. In the spring of 2010 he moved up to Columbus to produce and Executive produce Amara J "March Seventh" (2010) debut (promo) LP that was released in May of 2010. Just as Akron and Cleveland did, Columbus got well acquainted with his movement through the city. He got face time in some of Columbus finer establishments during his stay. During his down time producing "March Seventh" he got a great deal of "The Curse" recorded. "The Curse" was Fino way of letting people know that blessings can only be looked upon as a curse if you look at the glass as half empty. As movement slowed he got a bus ticket and went to Arkansas. During his stay in Arkansas he got the promotion end of things cranked back up to full tilt.

Malvern is no stranger to his self-driven determination to reach the people. As the energy picked up Fino got a ticket and went up to Baltimore to do some production work and increase Shakina body of work. He was well received in Baltimore. He got face time with Tone Herring, a impressive Baltimore recording artist Meech, Tone Herring managed recording artist Roy Rucker and D.j. Mike (friend of Tupac Shakur) It was in Columbus where he began recording "The Curse", Baltimore and Rockport where he finished up. It was during his time in Rockport that the Summers twin and their brother Tyrese had to step away from the music business do to very personal matters. Latoya came back to work for a while and we picked up Fino current public relations rep Charmica Payne and former La Face radio promotions intern Sherise Lewis. Fino moved about Malvern with the same ruthless aggression as he did in Akron , Columbus and Cleveland . In all of this hustle what goes unnoticed is he may very well be mentionable in the Guiness Book. Walk This Way.
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Tags aqua entertainment hands on , core rotten military media , rockworld marketing , the king fino
Last Updated June 8, 2019