Santa Monica, CA (prHWY.com) February 26, 2013 - A tremendous change has taken place in the marketing world since the advent of the social media sites. The change is mostly positive and has greatly benefited the consumers as well as the manufacturers. For a great extent it has made marketing cheaper for the manufacturers and accessing information regarding the products easier for the consumers. Earlier marketing used to be mainly through the television which did not have the honest feedback of consumers. But with the advent of social media sites like Mylife.com the whole world has become connected. People are sharing information and their experiences like never before. These experiences are not just limited to what they have been doing all day but it also includes information regarding the products they use.

Every business or brand today needs to have a very strong presence on the social media platforms to effectively market their products. The absence to do so would surely result in the loss of market share. Consumers today do not appreciate a business that does not have a presence on the social media platforms. It is something that they expect out of every company or business. Social media platforms are used by businesses to provide information to the consumers about their products. It is also used by consumers to voice their concerns or appreciation for the products sold by the business.

The benefit of having a strong social media presence for the businesses is surely big. It allows them to reach a large audience with very little or absolutely no cost. And just because it is not very expensive it does not mean that it is not very effective. In fact currently it is the most effective mode of marketing. From the consumer's side or for people who spend time checking updates on sites like Facebook, Mylife.com and Twitter, it is an excellent opportunity to know what other people have to say about a particular product.