[142 Pages Report] The head-up display market was valued at USD 1.02 billion in 2017 and is expected to reach USD 4.71 billion by 2023, at a CAGR of 29.91% during the forecast period.

HUDs are used in commercial aircraft and automobiles including premium/luxury cars and sports cars. An head-up display renders safety, comfort, and proper guideline about vehicles and all relevant information directly in driver’s line of sight. The base year considered for the study is 2017, and the forecast period is 2018–2023.

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The factors such as increase in awareness about passenger and vehicle safety; convenience offered by combination of satellite navigation technology and HUD system; increase in demand for connected vehicles and technologically advanced HUDs drive the demand for head-up displays.

The head-up display market based on type is segmented into conventional HUD and AR-based HUD. The conventional HUD segment held the largest share of the HUD market in 2017. Conventional HUDs are widely used in commercial and defense airplanes and automotive applications. Conventional HUDs in airplanes display information regarding position, radar information, flight path, acceleration, and real-time position, which helps pilots to react instantly. This innovation has slowly made its way into the automotive industry and is currently being considered among the prominent driver assistance systems. Increasing adoption of the technology by OEMs, reducing installation prices of HUD systems, and increasing importance given to vehicle and passenger safety systems are the factors responsible for the growth of head-up display market.

North America held the largest share of the head-up display market in 2017, in terms of revenue. Drivers responsible for the growth of the HUD market in North America are increase in awareness about active safety systems in automobile and aircraft manufacturing business, large customer base, and high disposable income of people propel the demand for premium and luxury cars equipped with HUDs, which act as value added features for these cars. Europe may surpass the head-up display market in 2023.

Applications of HUD in aviation and automotive drive the industry forward

Aviation

In the aviation sector, HUD technology is used as a primary information displayer to the pilot, and it is a major value-added technology in the aviation sector. HUD has been available in all large aircraft, including military/defense aviation and civil aviation, for several years. Nowadays, most commercial aircraft use HUD technology. It enables the pilot to receive critical information without having to look away from the windscreen. Civil aviation is a combination of the private and commercial aviation sector. In traditional civil aviation vertical, the HUD system shows only the data available on primary flight display (PFD). Advanced HUDs, however, offer a wide range of information including flight-path display, air speed notification, runway representations, landing guide lines, runway information, warning message, and others, thus enhances aircraft safety and aids the pilot. In the military and defense sector, HUD systems are used in aircraft and helicopters to help in search and rescue operations, aids navigation, find enemies in the battle field, and provide other flight information to the pilot.

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Automotive

HUDs are used in passenger cars and commercial vehicles. The adoption of advanced technologies continues to be high for passenger cars due to the higher production and sales of passenger cars worldwide than that of commercial vehicles. In passenger cars, HUD system projects light onto the interior of the car’s windshield, which reflects toward the driver, enabling the driver to see the critical vehicle and environment information on the windshield. Though the adoption of advanced technologies is slow in commercial vehicles due to the impact of technology on the overall cost of the vehicle, however, increasing mandates and regulations are driving the adoption of advanced safety features in commercial vehicles. This may boost the growth of HUDs.

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